Systems Support Manager overseeing Salesforce support, user engagement, and training programs for research publishing teams. Involves collaboration with global teams and managing user access.
About the role
- Senior Manager at BBVA leading analysis of leads, business indicators, and commercial campaigns. Strategizing and coordinating marketing actions in a diverse team environment.
Responsibilities
- Lidera el análisis de funnels y tipo de lead, tipo de cliente, segmento y subproducto.
- Lidera el seguimiento de indicadores del negocio (altas, facturación, efectividades) y análisis.
- Crear y planificar las campañas comerciales por tipo de canal y lead.
- Elaborar los Business Case de campañas e iniciativas comerciales.
- Acompañar nuevos proyectos de venta en funnels digitales.
- Gestionar de forma adecuada el presupuesto y hacerle seguimiento.
- Coordinación con CRM e Inteligencia Comercial lo relacionado a análisis, gestión, generación de campañas, identificación de insights y aprendizajes con A/B tests.
- Coordinar con las áreas involucradas para lograr los objetivos.
- Responsable del marketing de sus acciones principales: brief, seguimiento a la agencia, validación del diseño y despliegue de comunicaciones según objetivos de iniciativa.
- Liderar propuestas que logren lift comerciales con una ruta de mediano y largo plazo.
- Responsable de diseñar la estrategia comercial y coordinar o liderar las iniciativas comerciales entre los canales de venta.
Requirements
- Profesional Bachiller o Titulado en las carreras de Administración, Ingeniería Industrial o afines.
- Trayectoria sólida en gestión de productos financieros (Banca Retail o Seguros).
- Dominio de herramientas y metodologías de análisis para la toma de decisiones basada en resultados diarios y comportamiento de mercado.
- Conocimientos sólidos en estrategias de conversión y adquisición en entornos digitales.
Benefits
- Banca responsable
- Apoyo a diversidad e inclusión
- Programa de crecimiento profesional
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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