Graphic Designer creating impactful digital assets for eCommerce and marketing for Life is Good. Collaborate on creative projects and contribute to brand storytelling through design.
About the role
- Sr. Brand Manager leading marketing strategy and media performance at Baxter Auto Group. Collaborating with General Managers and teams to translate business objectives into effective marketing plans.
Responsibilities
- This role leads marketing strategy and performance across assigned stores
- Acts as main point of contact for all marketing team communications with store General Managers
- Owns the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
- Collaborates with team leads & agencies to advise on best practices across marketing functions
- Attends at least one sales meeting per brand per month
- Leads monthly marketing report out meetings
- Oversees and approves website changes, new tool integrations, and any other support tickets
- Develops store-specific marketing plans aligned to inventory stock, sales objectives, and local market dynamics
- Partners with paid media teams/vendors on campaign strategy, messaging inputs, and performance interpretation
Requirements
- Bachelor’s degree in marketing, communications, business administration, or business-related field required
- 10 years of experience leading and directing media planning activities within an organization required
- Proficiency with Microsoft Office (Excel, PowerPoint, Word)
- Excellent verbal, written, and data visualization skills
- GA4 (Google Analytics) certified & platform team lead
- Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle
Benefits
- Market-leading medical plans including PPO, HSA, and FSA options; • Multiple Dental (includes orthodontics) and Vision plans; • Varying Vacation and Sick Leave available Day 1; • 4 Week-Paid Parental Leave available Day 1; • 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18; • Short- and Long-Term Disability options; • Accident and Critical Illness Plans; • Basic Life, Pet, Legal, & Identity Insurance; • Training and Development Opportunities for All Employees; • Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more; • Educational Reimbursement: General and specialized technical automotive degrees; • Employee Assistance Programs; • Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day
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