Digital Marketing Manager driving growth across international markets for a global marketplace. Leading digital acquisition and marketplace engagement efforts with a team of specialists.
About the role
- Digital Marketing Coordinator supporting BaubleBar's eCommerce campaigns on Meta and Google Ads. Collaborating with marketing, creative, and ecommerce teams to optimize digital marketing efforts.
Responsibilities
- Assist in building, launching, and optimizing paid media campaigns across Meta Ads Manager and Google Ads
- Track and analyze performance across key metrics including ROAS, CTR, conversion rate, and revenue
- Prepare daily, weekly and monthly performance reports with insights and recommendations that identify optimization opportunities to improve ROI and efficiency
- Partner with the graphic design team to coordinate end-to-end paid ad creative development. This includes managing project timelines and creative requests using project management tools (Asana, Monday.com, etc.)
- Help develop briefs and ensure creative assets align with campaign goals and channel best practices
- Monitor industry marketing activity and identify opportunities for innovation and growth
- Be collaborative, curious, creative and possess an eagerness to innovate, test, learn and evolve our strategies to drive growth for the business
Requirements
- Experience in digital marketing, paid media, or ecommerce marketing
- Experience or internships working with Meta Ads Manager and/or Google Ads preferred
- Experience in fashion, accessories, beauty, or consumer brands a plus
- Proficiency in Excel and PowerPoint
- Strong analytical mindset with comfort interpreting marketing data
- Proficiency in Excel and PowerPoint; experience with Google Analytics or reporting tools a plus
- Excellent organizational and project management skills
- Positive, can-do, problem-solving attitude
- Demonstrated ability to manage multiple priorities in a fast-paced environment
- Strong communication skills and ability to present insights clearly to stakeholders
Benefits
- Outstanding company contribution towards employee premiums for Medical, Dental and Vision Insurance
- PTO
- 10 paid Company Holidays
- Company paid Life Insurance
- Company laptop
- Free monthly product allowance
- Employee discounts
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