Marketing Product Specialist supporting global chemical product portfolio and market adoption at MacDermid Alpha Electronics Solutions. Collaborating with teams to drive product strategy and execution.
About the role
- Product Specialist supporting the organisation with expert training, demos, and technical solutions for Barco products. Collaborating with sales and product management in the Control Rooms Business Unit.
Responsibilities
- You are responsible for supporting the organisation and the partners/customers with expert know-how on the Barco products through training, demos, or the development of sales tools that support the conversations throughout the sales journey.
- As the liaison between Sales and Product Management/Marketing, you collect key customers and user insights and feed them back to the product managers.
- Have a deep understanding of how the product works and are able to present the value proposition to sales, partners, and customers.
- As an expert in your products, you support both internal and external stakeholders in defining, preparing & communicating the best technical solution to our customers.
- Collaborate with Product Marketing, Product Management, and Training on the creation of training and marketing materials for internal and external use.
- You are the technical lead and demonstrator for trade shows.
- Support the sales teams in product demonstrations and answering technical questions of partners or customers during the pre-sales process.
- Produce technical documents or product videos addressing key product capabilities and frequently asked questions.
- Collect insights and feedback on products and competition from customers/partners and feed them back to the product managers.
- Evangelize your products towards partners and in the broader industry.
Requirements
- You hold a technical degree (Bachelor or Master) in a relevant field.
- You have at least 5 years of professional experience in a similar position within a technical environment.
- You bring a strong technical IT foundation; experience with AV or KVM‑over‑IP, cybersecurity, or networking is a valuable asset.
- You like to present to an audience, are good at interacting with people, and are curious about new ideas.
- You naturally integrate AI tools into your daily workflow to boost efficiency, insight, and customer value.
- You are willing to travel up to 20% of your time.
Benefits
- A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
- The opportunity to work for an international market leader where innovation matters.
- A competitive salary package.
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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