Product Specialist for Pig Farming at Big Dutchman supporting LATAM's teams with technical analyses and solutions. Collaborating to enhance scalability and response times across projects.
About the role
- Marketing Product Specialist supporting global chemical product portfolio and market adoption at MacDermid Alpha Electronics Solutions. Collaborating with teams to drive product strategy and execution.
Responsibilities
- Support development and execution of product strategies and marketing plans across global markets.
- Analyse market trends, competitive landscapes, customer feedback, and industry developments to guide portfolio positioning.
- Contribute to product lifecycle management, including launches, enhancements, phase-outs, and pricing strategies.
- Work with regional sales teams to drive customer adoption and grow market share.
- Create customer‑facing materials such as product brochures, presentations, value propositions, and case studies.
- Provide technical and commercial product training to internal teams and distributors.
- Support the development of digital and traditional marketing campaigns, including website updates, trade show content, and email campaigns.
- Partner with communications teams to ensure consistent and compelling product messaging.
- Work with R&D to translate customer needs into product development opportunities.
- Coordinate with Regulatory and Technical teams to ensure compliance, certifications, and accurate product documentation.
- Collaborate with Supply Chain on demand planning, product availability, and forecasting.
- Monitor key performance indicators for product lines and marketing initiatives.
- Prepare reports, dashboards, and business case analyses for leadership review.
- Support budgeting, forecasting, and long-range planning processes.
Requirements
- Foundational understanding of chemistry or chemical manufacturing (degree in Chemistry, Chemical Engineering, Materials Science, or related field preferred)
- Experience in marketing, product management, or commercial roles—preferably within the chemical, materials, or manufacturing industries.
- Ability to analyse market research, competitive data, and product performance metrics.
- Proficiency with CRM, ERP, and marketing automation tools is advantageous.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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