Paid Media Manager at Equinix developing and optimizing paid media strategy for B2B campaigns across various platforms and verticals.
About the role
- Digital Performance Marketer leading performance marketing for Bailey Nelson’s Canadian business. Responsible for optimising acquisition campaigns across Google, Meta, and TikTok while collaborating with cross-functional teams.
Responsibilities
- Build, manage, and optimise Google Ads campaigns (Search, PMax, Shopping, YouTube, Display).
- Develop and optimise full-funnel Meta campaigns, including prospecting and retargeting.
- Report weekly using Google Ads, Meta Ads Manager, and GA4.
- Manage monthly budgets and ensure efficient spend.
- Partner with creative and marketing teams to test new strategies and innovations.
- Improve ROI and CPA across channels.
- Support the content team with organic social posting, boosting, and reporting.
- Contribute to campaign strategy and media planning across the wider team.
Requirements
- 3–5 years’ hands-on experience with Google Ads (Search, Shopping, PMax, YouTube, Display) and Meta Ads Manager.
- Proven success driving growth through data-led acquisition and optimisation.
- Strong Excel/Google Sheets skills (pivot tables, charts, dashboards).
- Proficient in GA4 for acquisition, conversion, and user-behaviour analysis; strong understanding of ROAS, CPA, CTR, CVR.
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