Data Analyst supporting strategic objectives and providing insights in the commercial team for Puig. Engaging with stakeholders to optimize data management and reporting.
About the role
- Senior Data Analyst providing actionable insights for performance marketers in a global company. Collaborating with marketing teams to drive revenue growth and efficiency using data analysis.
Responsibilities
- Enjoy working as an individual contributor and are passionate about learning languages? Join us! We are hiring a **Senior Data Analyst** to join our US team and provide actionable insights for our performance marketers.
- Conduct in-depth analysis of marketing campaign performance and sales data to identify opportunities for revenue growth and improved marketing ROI.
- Analyze lead generation activities and conversion funnels to identify bottlenecks and optimize lead nurturing strategies.
- Develop clear, concise dashboards and reports that effectively communicate marketing performance to stakeholders, including executive leadership.
- Collaborate closely with marketing teams to understand business objectives, identify analytical needs, and provide data-driven solutions.
- Build and maintain self-serve reporting frameworks so non-technical stakeholders can access data independently.
- Conduct in-depth analysis of large datasets using various statistical methods and tools (e.g., SQL, Python/R, Excel, data visualization software). Identify trends, patterns, and anomalies to provide meaningful insights.
- Contribute to the development of data models, including our marketing attribution models, and databases.
Requirements
- Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Economics, Business, Data Analytics, Marketing)
- 3+ years of experience as a Data Analyst, with a proven track record of supporting marketing and/or revenue teams
- Strong proficiency in SQL/Python for data extraction and manipulation, experience with Databricks and dbt is a plus
- Experience with data visualization tools (e.g., Tableau) and Microsoft/Google suite of products (e.g., Excel and Spreadsheets). Experience with marketing analytics platforms, CRM systems is a plus
- Proficiency in at least one programming language for data analysis (e.g., Python, R)
- Solid understanding of marketing metrics and KPIs (e.g., CAC, LTV, ROAS)
- Experience with audience development/organic measurement/marketing attribution models/incrementality testing is a plus
- Excellent communication and presentation skills, with the ability to explain complex technical concepts to marketing and sales professionals
- Comfortable navigating ambiguity and working proactively with minimal day-to-day direction
- Strong problem-solving and analytical skills
- Experience working with large datasets and data warehousing concepts
- Experience with task automations through agentic AI is a plus
- Experience with a SaaS product is a plus, as is enthusiasm for language-learning.
Benefits
- Join a global company with purpose
- Competitive compensation, PTO, benefits
- Have an Impact on Babbel's product, company, and learners
- Career growth and skill development
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