Go-To-Market Manager developing go-to-market strategies and content for a startup specializing in AI transformation. Engaging with industry leaders and driving brand growth through effective marketing initiatives.
Responsibilities
Develop and execute go-to-market plans that align messaging, content, events, and sales enablement with business objectives.
Lead the development of compelling content that establishes thought leadership and market credibility.
Translate complex topics such as AI, business transformation, and consulting solutions into clear, engaging, and relevant messaging.
Plan, execute, and participate in industry events, conferences, executive briefings, and hosted experiences that drive engagement and pipeline.
Build deep familiarity with the energy and utilities ecosystem, including emerging trends, challenges, and opportunities.
Build relationships across the industry and feed market insights back into marketing and business strategy.
Support partner marketing and joint go-to-market initiatives.
Develop candidate marketing content and campaigns that attract top talent
Requirements
5+ years of go-to-market, content marketing, or integrated marketing experience
Experience in energy, utilities, infrastructure, or adjacent regulated industries, as well as experience in fast-paced start-ups, is highly preferred.
Strong background in content development and strategic communications, with the ability to identify and own initiatives.
Hands-on experience planning and executing industry events, owned events, and field marketing programs.
Experience and/or strong interest in AI, digital transformation, and data-driven technologies.
Demonstrated experience supporting brand and growth initiatives in a B2B environment, ideally in consulting, professional services, and/or technology.
Benefits
Competitive early-stage startup compensation (based on capabilities, experience, and location)
Bonus eligibility
Health insurance with meaningful coverage for dependents
Flexible paid time off
Equity
Fully remote culture with a cluster of teammates in Seattle
Training and learning opportunities
Be part of a fast-growing, profitable, mission-driven company with industry-leading clients tackling the massive opportunity of AI transformation in critical industries.
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