Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Field Marketing Manager creating marketing plans to support sales teams at SaaS leader Astronomer. Leading initiatives to drive revenue, brand awareness, and engagement in the East region.
Responsibilities
- Leverage regional market knowledge to create regional marketing plans and communicate the plans to sales in a timely manner.
- Build and execute marketing programs for the East region that integrate sales and marketing requirements that support pipeline and revenue goals.
- Collaborate closely with counterparts on Demand Generation, Marketing Operations, and Sales to execute against regional marketing efforts with clear KPIs, goals, forecasts, workflows, and enablement plans.
- Develop and execute demand generation marketing programs including third-party and Astronomer hosted roadshows/tradeshows, in-person and virtual executive experiences, integrated campaigns and more.
- Forecast, evaluate, and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed.
- Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the Sales Leaders, Sales Reps, SDRs, and Regional Partners
- Write and deploy targeted emails, social posts and landing pages to drive engagement toward your programs.
- Deploy 1:1 ABM activations to complement broader marketing programs, leverage strategic content, expand reach within key accounts, and build champions.
Requirements
- SaaS/tech industry experience with an understanding of B2B marketing.
- Ability to work closely with a distributed sales team across multiple geographies.
- Strong execution skills around planning, managing, and reporting on multiple events concurrently.
- Experience educating, developing, and partnering with stakeholders from the end users to the executive decision makers.
- Data driven and ROI-focused approach to program execution and reporting.
- ~30% travel required
- Must be based in New York
Benefits
- Comprehensive benefits package
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