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Shure IncorporatedProduct Management Specialist II
Product Manager at Shure driving audio technology and product strategy. Collaborating with teams to develop market - leading audio solutions.
About the role
- Develop product positioning, messaging, and competitive differentiation for new features and capabilities
- Create technical content including solution briefs, technical whitepapers, and product demos
- Partner with Product Management to influence roadmap based on market intelligence and competitive analysis
- Build and maintain competitive intelligence frameworks and battle cards
- Conduct win/loss analysis to refine positioning and identify product gaps
- Collaborate with Product Marketing on go-to-market strategy, analyst relations, and industry positioning
- Monitor and analyze significant industry security events and vulnerabilities (e.g., npm supply chain attacks, major CVEs, emerging threats)
- Rapidly assess relevance to ArmorCode's platform and customer base
- Develop timely response content including blog posts, social commentary, technical analysis, and customer communications
- Coordinate cross-functional response including Sales, Marketing, and Customer Success
- Position ArmorCode's capabilities in context of emerging threats and industry trends
- Maintain relationships with security researchers and industry analysts
- Create high-value technical content including architecture guides, integration documentation, and best practice frameworks
- Develop webinar content, conference presentations, and technical workshops
- Leverage AI tools to scale content production while maintaining technical accuracy
- Contribute to the PurpleBook community with insights and technical perspectives
- Assist with development of customer case studies, working with Customer Success and VP of Ecosystem Marketing to capture technical outcomes and business value
- Develop technical sales collateral and demo environments
- Support enterprise deals with custom technical content and presentations
- Train sales teams on technical positioning and competitive differentiation
- Participate in strategic customer conversations requiring deep product expertise
Requirements
- 5+ years in product management, technical marketing, or solutions engineering in cybersecurity
- Deep understanding of application security, ASPM, Unified Vulnerability Management, exposure management, or related domains (CNAPP, CSPM, AppSec, vulnerability management)
- Strong knowledge of software development lifecycles, DevSecOps, and modern application architectures
- Familiarity with security scanning tools across SAST, DAST, SCA, container security, and infrastructure scanning
- Ability to rapidly learn and articulate complex technical concepts
- Demonstrated ability to develop compelling product narratives and positioning
- Track record of creating high-impact technical content that drives pipeline and thought leadership
- Experience responding to security events with timely, accurate, and differentiated analysis
- Strong analytical skills with ability to derive insights from competitive intelligence and market data
- Proficiency with AI tools for content generation, research, and productivity multiplication
- Exceptional written and verbal communication skills with ability to adjust technical depth for different audiences
- Comfortable presenting to technical and executive audiences
- Experience working cross-functionally with Product, Engineering, Marketing, and Sales
- Ability to build credibility with security practitioners and thought leaders
- Self-directed with ability to prioritize across competing demands
- Comfortable with ambiguity and rapid context-switching
- Data-driven decision maker who iterates based on results
- Bias toward action with appropriate quality standards
Benefits
- Equal Opportunity Employer
- Committed to fostering a diverse and inclusive workplace where everyone is treated with respect and dignity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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