Associate Manager supporting planning and execution of luxury events for Constellation Brands' Wine & Spirits Division. Collaborating with internal teams and managing vendor relationships for successful event delivery.
About the role
- Senior Events Program Specialist leading trade show and industry event programs for Arctic Wolf. Focus on creating high-impact event experiences that elevate brand presence.
Responsibilities
- Develop comprehensive event plans, timelines, and budgets for all assigned trade shows and conferences.
- Coordinate booth design, signage, promotional materials, and branded assets.
- Work closely with vendors, agencies, and logistics partners to ensure timely setup and teardown.
- Secure booth space, sponsorships, ancillary events, meeting spaces, and registrations while managing contracts and invoicing.
- Collaborate with marketing and sales teams to create pre-show, during-show, and post-show campaigns including onsite ancillary events, threat briefings, panels, and meetings.
- Manage onsite tradeshow activities, including onsite staffing (booth, meeting space, ancillary events), lead capture processes, demos, and attendee engagement.
- Oversee lead capture, qualification, and hand-off procedures to sales teams.
- Track performance of events including KPIs such as traffic, leads, opportunities, and ROI.
- Prepare detailed post-show reports and recommendations for improvement.
Requirements
- 3–5 years of experience in tradeshow, event, or experiential marketing.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Ability to travel up to 25–40% depending on event schedule.
- Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
- Ability to manage multiple events simultaneously under tight deadlines.
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- RRSP and 401k match
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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