Senior Events Program Specialist leading trade show and industry event programs for Arctic Wolf. Focus on creating high-impact event experiences that elevate brand presence.
Responsibilities
Develop comprehensive event plans, timelines, and budgets for all assigned trade shows and conferences.
Coordinate booth design, signage, promotional materials, and branded assets.
Work closely with vendors, agencies, and logistics partners to ensure timely setup and teardown.
Secure booth space, sponsorships, ancillary events, meeting spaces, and registrations while managing contracts and invoicing.
Collaborate with marketing and sales teams to create pre-show, during-show, and post-show campaigns including onsite ancillary events, threat briefings, panels, and meetings.
Manage onsite tradeshow activities, including onsite staffing (booth, meeting space, ancillary events), lead capture processes, demos, and attendee engagement.
Oversee lead capture, qualification, and hand-off procedures to sales teams.
Track performance of events including KPIs such as traffic, leads, opportunities, and ROI.
Prepare detailed post-show reports and recommendations for improvement.
Requirements
3–5 years of experience in tradeshow, event, or experiential marketing.
Strong project management and organizational skills.
Excellent communication and interpersonal skills.
Ability to travel up to 25–40% depending on event schedule.
Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
Ability to manage multiple events simultaneously under tight deadlines.
Benefits
Equity for all employees
Flexible time off and paid volunteer days
RRSP and 401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
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