Branch Manager at TD Canada Trust enhancing customer experience through team leadership and community engagement while ensuring operational excellence.
About the role
- Senior Manager responsible for building digital measurement frameworks at Arc’teryx. Shaping strategies for marketing measurement and digital analytics for global marketing teams.
Responsibilities
- Shape the global digital measurement foundation for brand, digital, and regional marketing teams
- Build new structures, processes, capabilities across marketing measurement and digital analytics
- Solve challenges related to aligning diverse teams and navigating a rapidly evolving digital landscape
- Lead Data Science engagements for marketing purposes
- Create measurement frameworks for full funnel investment strategies in markets
Requirements
- Bachelor’s degree in Business, Marketing, Analytics, a related field or equivalent practical experience
- 8+ years of experience in digital media and marketing, advertising sales, media analytics, or consulting
- Advanced knowledge of measurement tools such as incrementality, attribution systems and Media Mix Modeling
- Experience with Marketing Analytics, 3P Analytics Platforms, and web analytics (Adobe/GA4)
- Strong ability to operate independently and advise organizations
- Excellent communication skills
- Ability to influence and guide organizational levels
- Highly flexible and adaptable when faced with ambiguity
- Inspiring breakthrough thinking and continuous improvement
Benefits
- Extended health, dental, and vision coverage
- Mental health support
- Fertility benefits
- Gender-affirming care
- 24/7 Employee Assistance Program (EAP)
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