Digital Content Writer crafting compelling, audience-focused content for Arcadis. Collaboratively enhancing brand awareness and engagement via strategic digital copy.
Responsibilities
Create engaging content for websites, landing pages, email campaigns, social media, video scripts, and other digital platforms.
Develop creative ideas and storytelling concepts to enhance brand presence and support campaign objectives.
Collaborate with Marketing, Campaigns, SEO, and Research teams to understand audience insights and personas, campaign / product details, and market positioning.
Optimize copy for search engines (SEO) to improve reach and visibility.
Review and refine digital content based on stakeholder feedback and performance metrics.
Identify process bottlenecks and recommend solutions to improve workflow efficiency.
Maintain and update content style guidelines and the team’s knowledge database.
Keep project trackers, content calendars, and reporting tools accurate and up to date.
Contribute to internal engagement initiatives and knowledge-sharing sessions.
Provide administrative support for marketing and content-related activities as needed.
Requirements
Bachelor’s degree in English, journalism, communications, marketing, or related field preferred
Minimum 6 years of experience in digital content writing, preferably in an agency, marketing, or professional services environment.
Strong understanding of digital marketing, SEO, and audience engagement strategies.
Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style.
Excellent stakeholder management skills, including strong coordination, organization, and communication abilities.
Proficiency in Microsoft Office Suite, with working knowledge of SEO tools, website content creation, and managing content across major social media channels
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