Head of Consumer Marketing defining global B2C marketing strategy for Instarem. Leading growth agenda, shaping brand, and influencing revenue outcomes across markets.
About the role
- Marketing Lead for France driving growth in logistics technology sector. Define go-to-market strategies and optimize customer acquisition.
Responsibilities
- Build on the playbooks from our successful Spain launch to rapidly grow France. You’ll own ambitious revenue and growth targets and move quickly to capture market opportunity.
- Define priority audiences, regions and use cases. Partner with Product, Pricing and Operations to ensure strong product‑market fit and a compelling, localised proposition.
- Be the voice of the French customer across the business. Ground decisions in clear customer insight and ensure every touchpoint—marketing and product—is culturally relevant and resonates locally.
- Bring together core channels (PPC, SEO, CRM, Brand, Paid Social, PR, Influencers) while developing high‑impact partnerships with marketplaces, retailers, property platforms, banks and media in France.
- Work closely with data science to measure impact and optimise performance, while confidently making informed decisions when data is imperfect in early‑stage growth.
- Be fully accountable for France’s performance. You’ll be the go‑to expert on the market, driving decisions and outcomes with an entrepreneurial, ownership mindset.
Requirements
- A strong entrepreneurial mindset and able to make £10 feel like £100 by out‑thinking rather than out‑spending competitors.
- Proven experience launching and scaling direct‑to‑consumer tech businesses in France (scale‑up experience is a plus).
- Fluent French and fluent English, with exceptional written and verbal communication skills.
- Broad marketing experience with hands‑on ownership of PR and influencer marketing; SEO and partnerships experience is a plus.
- Strong commercial acumen: experience measuring marketing impact on revenue and confidence working directly with data.
- Excellent project management skills, balancing speed, structure and execution.
- The ability to collaborate, influence and gain buy‑in across multiple teams and senior stakeholders.
- A proactive, hands‑on attitude with a strong sense of ownership and accountability.
- An appetite to learn and be part of a two-way feedback culture.
- Curiosity, adaptability and enthusiasm for learning in a two‑way feedback culture.
Benefits
- Highly competitive salaries
- 25 days + public holidays, Christmas Eve on us, Long-service perks capped at 30 days.
- On-site gym, Membership with Vitality, Enhanced sick pay
- The People’s Pension (5% you, 3% us)
- Enhanced maternity pay
- 2 minutes’ walk from the tube, Octopus Electric Vehicles, a Cycle to Work Scheme with Showers and towels on site.
- In-house barista coffee, free breakfast every day and local discounts
- Weekly drinks, fun socials, and rewards that take you places (literally - last winners hit the Alps)
- Join a disruptive technology leader and fast forward your career move
Job title
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Degree requirement
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