Operational Marketing Graduate at Puig liaising between local markets and brand teams. Conducting analysis and overseeing marketing strategies for effective decision - making.
About the role
- Field Marketing Manager overseeing partner marketing events across North America at Anthropic. Focusing on co-marketing event strategies and driving pipeline creation through field events.
Responsibilities
- Own the end-to-end strategy, planning, and execution of partner-driven field events
- Build and manage a regional partner events calendar
- Identify, recruit, and collaborate with strategic partners on co-marketing event opportunities
- Negotiate partner sponsorship commitments and event deliverables
- Drive measurable pipeline and revenue impact from every partner event
- Develop pre-event, day-of, and post-event engagement strategies
- Partner with sales, BDR, and partnerships teams to build targeted invite lists
- Track and report on event ROI, pipeline sourced/influenced, and partner engagement metrics
- Serve as the primary marketing liaison to the partner marketing team
- Coordinate with demand generation, content, and brand teams to create compelling event collateral
- Work closely with regional sales leadership to align events with territory plans
- Manage event budgets with a bias toward efficiency
- Maintain event project plans, timelines, vendor relationships, and logistics with high attention to detail
- Build scalable, repeatable playbooks for partner event programs
Requirements
- 7+ years of field marketing, event marketing, or partner marketing experience in B2B SaaS
- Demonstrated experience building and executing co-marketing events and programs with technology, channel, or alliance partners
- Proven track record of driving pipeline through field events
- Highly self-directed and execution-oriented
- Strong project management skills
- Experience working cross-functionally with sales, partnerships, and demand generation teams
- Excellent communication skills
- Comfortable with event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)
Benefits
- Competitive salary
- Flexible working hours
- Paid time off
- Professional development opportunities
- Generous vacation and parental leave
- Optional equity donation matching
- Health insurance
- 401(k) matching
- Up to 40% travel for events
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