Hybrid Director, Marketing – Ophthalmology

at ANI Pharmaceuticals, Inc.

• Job title: Director, Marketing – Ophthalmology
• Job type: Full Time
• Experience level: Lead
• Salary: $170,000 - $200,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Princeton, United States

About the role

• Director of Ophthalmology Marketing at ANI Pharmaceuticals developing and executing promotional strategies for ophthalmic products. Collaborate with stakeholders to drive market growth in the ophthalmology sector.

Responsibilities

• Develop and execute the promotional strategy for ILUVIEN and PCG in the retina and ophthalmology space.
• Develop and refine the ILUVIEN and PCG positioning & messaging for HCPs, patients, office staff, and other relevant stakeholders.
• Lead the development and execution of compelling, insights-driven tactics in several HCP marketing channels for ILUVIEN and/or PCG to drive belief and behavior change, including
• Personal promotion – visual aids, sales collateral, in-office educational programs
• Peer-to-peer – speaker program content development, speaker program operational planning, speaker bureau recruitment, and other peer-to-peer tactics across non-personal channels
• Conferences – conference booth and collateral development, customer and thought leader engagement, conference surround strategy, and other conference engagement opportunities.
• Lead planning and execution of advisory boards and other HCP and Patient insights gathering initiatives.
• Guide marketing initiatives and tactics through the MLR (medical, legal, regulatory) review process.
• Depending on interest and opportunity, develop and execute tactics across other promotional channels or target audiences (digital/non-personal, payer/access).
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI.
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients.
• Manage brand/channel marketing budget to maintain appropriate levels of spending within overall ophthalmology marketing budget.
• Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Strategic Development & Advocacy, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.

Requirements

• Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
• 8+ years of pharmaceutical, biopharmaceutical marketing experience is required.
• Experience in marketing ophthalmology / eye care and retina products is preferred.
• Experience with buy-and-bill reimbursement dynamics is a plus.

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• paid leave programs
• paid holidays
• paid time off