Software Product Manager making a difference in life sciences through innovative product development and automation; translating customer needs and technical execution into market - ready solutions.
About the role
- Senior Manager, Media Analytics responsible for delivering analytics and insights for Omnichannel Commercial efforts. Collaborating with marketing to develop and implement digital campaign analytics.
Responsibilities
- responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations
- supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis
- responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints
- establishing cross-functional partnerships with marketing, GCC, PRM and broader analytics teams
- providing marketing leadership with an objective and thorough perspective on campaign analytics and performance management
- leading the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners
- interpreting, summarizing, and communicating analyses to drive campaign understanding
- collaborating with brand leads to align analytical priorities that fit with establish strategic imperatives
- developing and delivering analysis using complex data sources to generate an integrated, objective, and detailed understanding of brand business and critical metrics
- merging objective insights with GCC’s industry knowledge to developing test and learn opportunities and deploy optimizations.
Requirements
- Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience
- Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance
- Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands
- Experience working with measurement around HCP custom programs
- Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs
- Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations
- Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
- Ability to think strategically to support key business decisions
- Ability to work collaboratively in team-based environment across different functional groups
- Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
- Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
- Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously.
Benefits
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
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