Senior Manager, Media Analytics responsible for delivering analytics and insights for Omnichannel Commercial efforts. Collaborating with marketing to develop and implement digital campaign analytics.
Responsibilities
responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations
supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis
responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints
establishing cross-functional partnerships with marketing, GCC, PRM and broader analytics teams
providing marketing leadership with an objective and thorough perspective on campaign analytics and performance management
leading the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners
interpreting, summarizing, and communicating analyses to drive campaign understanding
collaborating with brand leads to align analytical priorities that fit with establish strategic imperatives
developing and delivering analysis using complex data sources to generate an integrated, objective, and detailed understanding of brand business and critical metrics
merging objective insights with GCC’s industry knowledge to developing test and learn opportunities and deploy optimizations.
Requirements
Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience
Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance
Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands
Experience working with measurement around HCP custom programs
Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs
Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations
Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
Ability to think strategically to support key business decisions
Ability to work collaboratively in team-based environment across different functional groups
Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously.
Benefits
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
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