About the role

  • Senior User Experience Designer leading user-centered design initiatives at American Family Insurance. Collaborating with teams to deliver engaging and highly usable experiences based on analytics and user feedback.

Responsibilities

  • Lead team members to analyze several sources of information and apply user-centered design principles to bring to life engaging and highly usable experiences
  • Collaborate with others to design and communicate an end solution that is on brand, visually impactful and meets both user and business needs
  • Acquire necessary information (analytics, qualitative feedback) from important partners to ensure designs are considerate of growth and user impact
  • Lead sketching sessions and other brainstorming activities with team members to capture ideas and broad solution alternatives
  • Collaborate with others to define features, user stories and breakdown of tasks/work effort to deliver end solution incrementally
  • Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes
  • Maintain an understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision
  • Review and present user experience deliverables such as user flows diagrams, wireframes and user interface specifications
  • Review quality assurance defects and recommends prioritization of resolution to team
  • Own end‑to‑end user experience design for Choice
  • Design solutions to address identified funnel friction
  • Lead UX testing and validation of experience changes
  • Ensure experience aligns to brand standards

Requirements

  • Demonstrated experience planning, designing, and building complex web-sites and mobile experiences
  • Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment) for web and mobile application concepts
  • Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams
  • Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions
  • Demonstrated experience selecting and providing recommendations around proper typography for the web
  • Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video)
  • Demonstrated experience creating interactive prototypes
  • Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations
  • Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment
  • Demonstrated experience working with cross-functional teams
  • Demonstrated experience creating style guides, usability standards documentation
  • Solid knowledge of the latest design, accessibility, and development trends

Benefits

  • Comprehensive medical, dental, vision and wellbeing benefits
  • Competitive 401(k) contribution
  • Pension plan
  • Annual incentive
  • 9 paid holidays
  • Paid time off program (23 days accrued annually for full-time employees)
  • Student loan repayment program
  • Paid-family leave

Job title

Senior User Experience Designer

Job type

Experience level

Senior

Salary

$99,000 - $167,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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