Hybrid Senior Digital Product Manager

at American Family Insurance

• Job title: Senior Digital Product Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $131,000 - $220,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Madison, United States

About the role

• Senior Digital Product Manager leading strategy and execution of web and mobile digital products for American Family. Collaborating with cross-functional teams to enhance customer and agent experiences.

Responsibilities

• Develop and communicate a clear product vision and strategy for the digital flows on mobile and web platforms.
• Lead cross-functional teams to design, build, and launch innovative digital solutions that enhance the experience for agents and customers.
• Utilize data analytics and user feedback to drive continuous improvement and inform decision-making.
• Collaborate with stakeholders to gather requirements, prioritize features, and ensure alignment with business objectives.
• Identifies objectives and key results and analyze customer feedback and usage metrics to recognize key pain points and opportunities to address
• Creates a collaborative, performance-driven work environment by facilitating and fostering trust, transparency, and inclusion.
• Manage a team of product owners to set clear goals, provide feedback, perform performance assessments, and support on-going development
• Stay current on industry trends, emerging technologies, and best practices in digital product management.

Requirements

• Proven experience in digital product management, preferably within insurance, financial services, or a related field.
• Demonstrated success in managing mobile and web product development.
• Strong strategic, analytical, and problem-solving skills.
• Excellent communication and collaboration abilities.
• Experience working with cross-functional teams in an agile environment.
• Data-driven mindset with a passion for delivering impactful digital experiences.
• Demonstrated effective leadership skills.
• Demonstrated experience providing customer-driven solutions, support, or service.
• Extensive knowledge and expertise in own and related initiatives, line of business, and broader stakeholders
• Extensive knowledge and expertise in digital/technology products and iterative product lifecycles that solve business problems and provide exceptional customer experiences
• Demonstrated experience deriving key insights and patterns from customer interviews and using that input to clarify problem statements
• Demonstrated expertise navigating matrixed organizations and teams with proven success in leveraging the right people and resources at the right time for consistent and dependable delivery.

Benefits

• comprehensive medical, dental, vision and wellbeing benefits
• competitive 401(k) contribution
• pension plan
• annual incentive
• 9 paid holidays
• paid time off program (23 days accrued annually for full-time employees)
• student loan repayment program
• paid-family leave