Hybrid Enterprise Solution Architect, MarTech Focus

at American Family Insurance

• Job title: Enterprise Solution Architect, MarTech Focus
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Cloud
• Location requirements: Hybrid, Madison, United States

About the role

• Solution Architect responsible for defining the marketing technology architecture and roadmap at American Family Insurance. Collaborating with cross-functional teams to enhance marketing technology capabilities.

Responsibilities

• Define and articulate the target state architecture for our marketing technology stack
• Develop and maintain a comprehensive roadmap that outlines the transition from the current state to the target state
• Collaborate with key business stakeholders to understand their needs and translate them into technical requirements and architectural designs
• Create and maintain comprehensive architectural documentation, including solution designs, data models, and integration maps
• Enforce architectural governance and standards
• Conduct a thorough assessment of the current state marketing technology landscape
• Create detailed documentation of the current state architecture
• Define and drive a consolidated set of data requirements to support all marketing processes and ensure data quality and consistency
• Work closely with business leaders, product managers, and engineering teams to ensure alignment on architectural decisions and project priorities
• Provide technical leadership and guidance to the development teams throughout the implementation lifecycle

Requirements

• Proven experience in a Solution Architecture or similar role, with of marketing technology.
• In-depth knowledge of Salesforce Marketing Cloud, Salesforce Service Cloud, and data management platforms such as Data360.
• Strong understanding of enterprise and systems architecture principles and best practices.
• Demonstrated ability to understand and work with data at a detailed level as it is leveraged across end-to-end processes.
• Excellent analytical, problem-solving, and communication skills, with the ability to effectively engage with both technical and non-technical stakeholders.
• Experience in developing and executing a technology roadmap.
• Salesforce Certified Technical Architect (CTA) or other relevant Salesforce certifications (desired).
• Experience with other Salesforce products such as Sales Cloud, Commerce Cloud, Experience Cloud, and MuleSoft (desired).
• Familiarity with Agile and DevOps methodologies (desired).
• Experience in a large-scale enterprise environment (desired).

Benefits

• Comprehensive medical, dental, vision and wellbeing benefits
• Competitive 401(k) contribution
• Pension plan
• Annual incentive
• 9 paid holidays
• Paid time off program (23 days accrued annually for full-time employees)
• Student loan repayment program
• Paid-family leave