Mídia Manager role at AlmapBBDO managing media strategies and team performance. Responsible for planning and overseeing offline media campaigns for diverse clients.
Responsibilities
Directly manage the team, providing regular feedback and guidance to ensure accurate and efficient execution of work;
Lead strategic planning and client presentations, ensuring alignment with organizational objectives and optimization of KPIs;
Oversee account operational processes, maintaining compliance and service quality;
Stay up to date on trends and innovations in the media and communications market, share knowledge within the team, and foster a culture of continuous learning;
Monitor the account budget, ensuring accuracy and compliance with contracts and established packages;
Analyze campaign results and KPIs, make strategic adjustments as needed, and share learnings with the team;
Maintain strong relationships with clients, partners, and media outlets.
Requirements
Bachelor’s degree in Advertising or a related field;
Knowledge of research and tools (Kantar Monitor, TGI, and Comscore);
Knowledge of offline media platforms: comprehensive understanding of buying across various offline media channels, including television, radio, newspapers, magazines, out-of-home (OOH), and others;
Data Analysis: advanced ability to interpret data and performance metrics, providing valuable insights to evaluate campaign success and guide future strategies;
Media Planning: ability to develop comprehensive and effective media plans, considering available budget, target audience profile, and the most appropriate distribution channels to achieve defined objectives;
Negotiation: solid experience negotiating with media owners to secure optimal ad placements and terms, ensuring an optimized return on investment for clients;
Project Management: competence in managing multiple media projects simultaneously, from setting goals and deadlines to prioritizing tasks, ensuring on-time delivery;
Advanced proficiency in Microsoft Office and presentation execution;
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