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About the role
- Public Relations Specialist at Allwyn managing communications and storytelling for the Illinois Lottery. Collaborating with media and cross-functional teams to enhance brand presence and support good causes.
Responsibilities
- Help increase win belief statewide
- Conduct outreach and serve as a primary contact for Lottery winners and Lottery retailers selling winning tickets to gather and share their winning stories
- Regularly visit the Chicago and Des Plaines prize claim centers to collect winner stories and encourage photo assets to share via owned channels
- Develop and implement PR plans to support brand building around the Lottery’s central promise of ‘fun games, create winners, and support special causes’ in Illinois
- Support the PR team to breathe life into the Illinois Lottery brand through the development of innovative consumer PR initiatives.
- Help to promote the Lottery’s role in generating funding for education and other good causes, as required.
- Help to significantly increase the brand presence of the Illinois Lottery through earned and owned media.
- Proactively pitch members of the news media to place winner stories and other stories about the Lottery’s contributions to good causes.
- Serve as liaison to Lottery Claim Center managers throughout the State to maximize winner PR opportunities.
- Collaborate with cross-functional teams to support the development of integrated communication campaigns to support business objectives and act as the key PR contact on projects.
- Produce weekly media reports and ensure media lists are maintained and kept up-to-date.
- Provide simple media analysis to support internal reporting requirements (monthly governance reports).
- Maintain and regularly refresh a library of creative assets (imagery, video, animations etc.) to support storytelling opportunities
Requirements
- Bachelor’s Degree in Communications, Journalism, Public Relations or a related field.
- Two-plus years of previous experience in a similar communications or public relations role.
- Excellent written and verbal communication skills.
- Knowledge of AP style.
- PR agency experience a plus but not required.
- Media monitoring experience preferred (Cision or Meltwater).
- Ability to manage multi-stakeholder projects while delivering high-quality work in a fast-paced environment.
- Proactive, flexible, self-reliant, problem solver, results-oriented.
- Proficiency with Microsoft Office and Google Suite.
Benefits
- Competitive salaries with the opportunity for annual bonuses.
- Comprehensive medical, dental, and vision insurance options, including company contributions to Health Savings Accounts (HSAs).
- 401(k) plan with a company match of up to 6%.
- Employer-sponsored life insurance, short-term disability, and long-term disability plans.
- Generous policy with up to 30 days per year based on tenure, company holidays, paid volunteer days, and paid parental leave.
- On-site gym membership, wellness reimbursement, student loan repayment, and commuter benefits.
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