Field Marketing Specialist supporting local real estate agents at Coldwell Banker Realty. Aiding in building their business using Coldwell Banker’s industry - leading programs and technology products.
About the role
- Marketing Manager collaborating with teams to boost lead generation and manage campaigns for Agicap in the DACH market. Reporting to Global Head of Field Marketing and working with local teams.
Responsibilities
- Plan and manage marketing campaigns to drive lead generation in the DACH market
- Use a mix of marketing channels to build awareness and move prospects through the funnel
- Collaborate with headquarters to execute localized performance marketing campaigns and strategically place content across various media
- Optimize new and existing partnerships in coordination with the Partnerships team
- Manage field and regional events, both virtual and in-person, including logistics and speaker coordination
- Communicate plans and details across teams to build strong relationships and alignment
- Analyze KPIs and insights to target prospects effectively and optimize campaign performance
- Stay informed on industry trends to refine messaging and targeting
- Continuously refine activities to maximize ROI and focus on demo and MRR (monthly recurring revenue) generation
- Work closely with sales teams to ensure effective enablement and follow-up
- Build and promote the Agicap brand as a leading authority in cash‑flow management software in the DACH market
- Independently manage projects, including customer video testimonials, from requirements gathering through to completion
Requirements
- Fluency in German with strong business proficiency; professional working proficiency in English is required
- 3–5 years of experience in a fast‑moving environment, preferably in B2B SaaS with a focus on mid‑market companies
- Strong sales-oriented mindset
- Excellent project management skills and outstanding communication abilities
- Ambitious, goal-driven, and hands-on approach
- Proven ability to work independently and in a structured way, managing multiple tasks simultaneously
- Enthusiastic team player committed to shared success
- Experience working with complex teams across multiple geographies and cultures
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