Marketing Analyst at WB.P managing paid media campaigns across platforms. Focusing on performance optimization and collaboration with the creative team in São Caetano do Sul.
Responsibilities
Planejar, criar e gerenciar campanhas de tráfego pago em Google Ads, Meta Ads, TikTok Ads, entre outras plataformas.
Analisar KPIs das campanhas, realizar otimizações diárias e ajustar estratégias para maximizar o ROI.
Elaborar relatórios de performance, identificando oportunidades de melhoria e novos insights.
Desenvolver estratégias de segmentação e público-alvo para melhorar a eficiência das campanhas.
Acompanhar as tendências do mercado digital e propor inovações nas campanhas.
Trabalhar em conjunto com o time de criação para desenvolver materiais visuais e textos atrativos para os anúncios.
Requirements
Experiência comprovada em gestão de campanhas de Google Ads, Meta Ads e TikTok Ads.
Certificação Ativa nas Plataformas Google Ads e Meta Ads.
Conhecimento em estratégias de funil de vendas e remarketing.
Habilidade analítica para interpretação de dados e geração de insights.
Capacidade de trabalhar com metas e resultados, com foco em performance.
Excelente comunicação e trabalho em equipe.
Necessário conhecimento em ferramentas de análise e Tagueamento como Google Analytics, Tag Manager e Looker Studio.
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