Leading the formulation and execution of all long-term and short-term brand strategies
This includes defining brand positioning, identifying new growth opportunities (innovation, market expansion), and ensuring alignment with overall AG Barr corporate goals
Ensure profitable growth by managing the brand's budget effectively and driving high ROI
Monitor and assess brand health using key metrics and KPIs (market share, awareness, loyalty) to optimise resource allocation and guide future commercial strategies
Own the creation and seamless execution of world-class, integrated brand campaigns across all touchpoints (digital, traditional, customer channels)
Lead efforts to gather, analyse, and translate consumer and market insights into actionable strategies and compelling brand communications
Provide strong leadership and mentorship to the brand team, fostering a high-performance, collaborative culture
Act as the key partner for cross-functional teams (Sales, R&D, Finance) and engage with senior leadership to ensure strategic alignment and support for brand initiatives
Requirements
Proven Track Record in FMCG: A demonstrated track record in building and managing successful brands, ideally within the Alcohol or fast-moving consumer goods (FMCG) sector, with the ability to operate at a senior leadership level
Strategic & Commercial Mastery: Exceptional ability to lead the formulation and execution of holistic brand strategies (long-term and short-term), paired with strong financial and commercial acumen to ensure optimal budget management and return on investment (ROI)
Insight-Driven Leadership: Expertise in leveraging complex consumer and market insights to define unique brand positioning, drive innovation, and inform all tactical and strategic adjustments
Cross-Functional & Senior Influence: Proven ability to navigate complex cross-functional relationships and collaborate effectively with sales, R&D, finance, and product teams, as well as influencing and engaging with senior leadership to ensure strategic alignment
Team Development & Accountability: A strong leader committed to fostering a high-performance environment, mentoring direct reports, and driving accountability for brand health and key performance indicators (KPIs)
Benefits
Uncapped bonus potential linked to business performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)
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