Hybrid Director of FUNKIN, FUNKIN Professional, KA REMIX

Posted last week

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About the role

  • Leading the formulation and execution of all long-term and short-term brand strategies
  • This includes defining brand positioning, identifying new growth opportunities (innovation, market expansion), and ensuring alignment with overall AG Barr corporate goals
  • Ensure profitable growth by managing the brand's budget effectively and driving high ROI
  • Monitor and assess brand health using key metrics and KPIs (market share, awareness, loyalty) to optimise resource allocation and guide future commercial strategies
  • Own the creation and seamless execution of world-class, integrated brand campaigns across all touchpoints (digital, traditional, customer channels)
  • Lead efforts to gather, analyse, and translate consumer and market insights into actionable strategies and compelling brand communications
  • Provide strong leadership and mentorship to the brand team, fostering a high-performance, collaborative culture
  • Act as the key partner for cross-functional teams (Sales, R&D, Finance) and engage with senior leadership to ensure strategic alignment and support for brand initiatives

Requirements

  • Proven Track Record in FMCG: A demonstrated track record in building and managing successful brands, ideally within the Alcohol or fast-moving consumer goods (FMCG) sector, with the ability to operate at a senior leadership level
  • Strategic & Commercial Mastery: Exceptional ability to lead the formulation and execution of holistic brand strategies (long-term and short-term), paired with strong financial and commercial acumen to ensure optimal budget management and return on investment (ROI)
  • Insight-Driven Leadership: Expertise in leveraging complex consumer and market insights to define unique brand positioning, drive innovation, and inform all tactical and strategic adjustments
  • Cross-Functional & Senior Influence: Proven ability to navigate complex cross-functional relationships and collaborate effectively with sales, R&D, finance, and product teams, as well as influencing and engaging with senior leadership to ensure strategic alignment
  • Team Development & Accountability: A strong leader committed to fostering a high-performance environment, mentoring direct reports, and driving accountability for brand health and key performance indicators (KPIs)

Benefits

  • Uncapped bonus potential linked to business performance
  • Defined contribution Pension
  • Up to 34 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Flexible cash pot to spend on benefits
  • Private Medical Cover
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day and staff sales
  • Ongoing professional development and access to Learning and Development programmes and content

Job title

Director of FUNKIN, FUNKIN Professional, KA REMIX

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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