Client Delivery Director at BetterUp orchestrating technical and operational delivery for strategic clients. Establishing relationships and ensuring client engagement with a focus on outcomes.
About the role
- Director of Brand leading strategic initiatives for AG Barr's alcohol portfolio. Focused on growing brand equity and market share across diverse platforms.
Responsibilities
- Leading the formulation and execution of all long-term and short-term brand strategies
- This includes defining brand positioning, identifying new growth opportunities (innovation, market expansion), and ensuring alignment with overall AG Barr corporate goals
- Ensure profitable growth by managing the brand's budget effectively and driving high ROI
- Monitor and assess brand health using key metrics and KPIs (market share, awareness, loyalty) to optimise resource allocation and guide future commercial strategies
- Own the creation and seamless execution of world-class, integrated brand campaigns across all touchpoints (digital, traditional, customer channels)
- Lead efforts to gather, analyse, and translate consumer and market insights into actionable strategies and compelling brand communications
- Provide strong leadership and mentorship to the brand team, fostering a high-performance, collaborative culture
- Act as the key partner for cross-functional teams (Sales, R&D, Finance) and engage with senior leadership to ensure strategic alignment and support for brand initiatives
Requirements
- Proven Track Record in FMCG: A demonstrated track record in building and managing successful brands, ideally within the Alcohol or fast-moving consumer goods (FMCG) sector, with the ability to operate at a senior leadership level
- Strategic & Commercial Mastery: Exceptional ability to lead the formulation and execution of holistic brand strategies (long-term and short-term), paired with strong financial and commercial acumen to ensure optimal budget management and return on investment (ROI)
- Insight-Driven Leadership: Expertise in leveraging complex consumer and market insights to define unique brand positioning, drive innovation, and inform all tactical and strategic adjustments
- Cross-Functional & Senior Influence: Proven ability to navigate complex cross-functional relationships and collaborate effectively with sales, R&D, finance, and product teams, as well as influencing and engaging with senior leadership to ensure strategic alignment
- Team Development & Accountability: A strong leader committed to fostering a high-performance environment, mentoring direct reports, and driving accountability for brand health and key performance indicators (KPIs)
Benefits
- Uncapped bonus potential linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Private Medical Cover
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Ongoing professional development and access to Learning and Development programmes and content
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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