Change Delivery Manager coordinating business change initiatives across Cigna Healthcare's global operations. Supporting Agile teams and ensuring stakeholder engagement for seamless adoption of new processes.
About the role
- Senior Marketing Analyst optimizing CRM integrations and digital campaigns within a hybrid work setup. Collaborating across teams to enhance data-driven marketing strategies.
Responsibilities
- Implement and monitor tracking and integrations between the CDP, CRM and digital channels;
- Support the operation and evolution of Afya's CRM and CDP platforms, with a focus on Braze and Segment, contributing to the creation of automated journeys, intelligent segmentation and system integrations;
- Create and optimize personalized segmentation and journeys at scale;
- Support the standardization of events and attributes for user unification;
- Use analytics tools (Google Analytics, Mixpanel, Power BI) to generate actionable insights;
- Contribute ideas for campaign optimization and A/B testing;
- Collaborate with Marketing, Product and Data teams on the execution of Martech projects;
- Document and standardize operational best practices, ensuring team scalability;
- Serve as the link between data and operations, translating information into concrete actions;
- Lead high-impact tactical projects with autonomy and minimal supervision.
Requirements
- Previous experience in CRM, automation and analytics;
- Knowledge of CDPs and familiarity with integrations via APIs;
- Analytical skills to generate insights and make data-driven decisions;
- Strong communication skills to work with different areas and cross-functional teams;
- Hands-on, proactive and results-oriented profile;
- Knowledge of SQL or data manipulation tools;
- Experience in A/B testing, digital campaign optimization and personalization;
- Experience with CDPs and CRMs at scale;
- Understanding of data architecture applied to marketing;
- Hands-on experience with Braze and Segment;
- Experience with audience orchestration, journey personalization and integrations between martech tools.
Benefits
- Meal allowance / meal voucher;
- Flexible hours and allocation options (for remote positions);
- Commuter allowance (for hybrid or on-site positions);
- Profit sharing (PLR);
- Multi-benefits: Flexible benefit via Flash Card to use as you prefer;
- Gympass / Wellhub;
- Psicologia Viva (online platform for sessions with psychologists and nutritionists);
- Health and dental insurance;
- Life insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and important information for mother and baby health through a network of accredited nurses;
- Partnership with your local SESC (varied programming in education, health, culture, leisure and social assistance);
- Birthday day off (one day of leave to take on the day of or during your birthday month);
- Platform with a variety of courses to enhance your knowledge (UCA);
- Language academy (AIA);
- Leadership development program;
- Mentoring program for Afya Women (MMA);
- Discount on undergraduate and postgraduate courses at Afya educational units.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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