Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.
About the role
- B2B Marketing Manager in charge of defining and executing marketing strategy across the US and UK. Collaborating with teams to create engaging campaigns leveraging unique market data.
Responsibilities
- Define, lead and execute B2B strategy in 19 markets
- Utilize unique market data in marketing and lead generation activity
- Create engaging campaigns
- Collaborate with a US-based B2B exec and support from the wider Marketing team
- Hands on execution of the B2B strategy
- Develop Account Based Marketing plans
- Lead post-campaign follow-up for B2B marketing activity
- Proactively develop and nurture the prospect database
Requirements
- Enterprise B2B marketing experience
- Building full-funnel B2B marketing plans
- Strong analytical mindset
- B2B performance marketing expertise
- Strong track record in B2B marketing ideally within HR tech, SaaS or similar sectors
- Confident assessing and validating new paid channels
- Solid cross channel thinking
- Strong operations capabilities
- Experience managing a small team (1-2 people)
- Open-minded and curious approach to emerging tools and technologies
Benefits
- Competitive financial package including salary and stock options
- Contributory pension scheme
- Enhanced maternity and paternity leave
- 25 days paid holiday per year plus 8 bank holidays
- 3 paid volunteer days/year
- Summer hours through July and August (we finish at 4pm on a Friday)
- Full programme of wellbeing activities and events
- Flexible working policy allowing work from home 2 days per week
- Commitment to diversity and inclusion
- Opportunities for learning and development through training programs and conferences
- Packed social calendar and global team get-togethers
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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