Senior Manager, Employer Health Strategy at Manulife developing health strategies through data analysis and client partnership. Drive insights from health data into strategic recommendations and actionable plans.
About the role
- Strategist leading thought leadership efforts in AI content marketing for Adobe's Firefly Enterprise Solutions. Focused on research, strategy development, and collaboration with cross-functional teams.
Responsibilities
- Conduct research and gain first-hand knowledge to understand needs, trends, and competitive landscape in emerging categories
- Synthesize insights to inform thought leadership, product, GTM, and marketing strategies
- Develop a detailed thought leadership strategy focused on senior executive audiences
- Produce original research on key trends and topics of importance
- Help define narratives, research approaches and desired outputs
- Manage vendors, design research, and work with marketing to create outputs
- Collaborate with various Adobe teams to bring these perspectives to our customers at scale
Requirements
- 8+ years of experience in B2B Product Marketing (SaaS/Tech experience preferred)
- Evident intellectual curiosity in recent trends in AI, content creation and production for enterprises and marketing purposes
- Solid problem-solving, critical thinking, analytical and research skills
- Ability to gather and develop insights, aggregate and translate them into actionable, data-driven recommendations
- Excellent verbal and written communication skills
- Outstanding executive presence and presentation skills
- Proven track record of collaborating and influencing in a matrixed / cross-functional organization
- Broad knowledge of Adobe’s products for enterprise customers
- Bachelor’s degree or equivalent experience required; MBA preferred
- Willingness and ability to travel (~25%)
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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