Director overseeing strategic and operational management of clinical solutions for Capital Blue Cross. Leading requirements, workflow design, and operational enablement for care management applications.
About the role
- Director of Client Development leading client strategic initiatives and brand management at Acosta. Collaborating with internal teams to enhance client relationships and maximize profitability.
Responsibilities
- Serve as the primary point of contact to Acosta clients.
- Coordinate strategic development, creative development, media plans and tactical execution for client’s brand(s) as they relate to consumer marketing efforts.
- Facilitate the communication, presentation and creation of promotional campaigns that meet client’s sales and marketing objectives.
- Seek to find available funding through brand or trade in order to drive consumer initiatives that deliver mutually beneficial results for our clients and Acosta.
- Proactively define new and innovative opportunities to maximize client volume, profitability and brand equity.
- Assist in development, analysis, and implementation of client’s sales and marketing objectives.
- Work with Acosta business units to deliver seamless, cross-business service offerings to clients.
- Understand the Client sales and marketing strategies, and provide proactive diagnosis and recommendations where opportunity exists.
- Build and enhance national programs that leverage Acosta’s client and customer portfolio.
- Responsible for managing, influencing, and expanding client relationships (market, channel and services whitespace)
- Leverage Acosta’s extensive resources to influence and develop strategies to address defined opportunities, scope and manage solutions that have a significant impact on our clients' success.
- Work on special projects as requested by President of Acosta Marketing.
- May travel up to 40% of time.
Requirements
- Bachelor of Science Degree
- 5+ years in consumer-packaged goods industry or in advertising or promotional agency.
- Demonstrated competence in the three core Client Development, Role-Based Competencies – Interpersonal; Analytical; and Achievement Oriented
- Self-motivated; self-starter; strong leadership and management ability.
- Strong presentation skills and interpersonal skills.
- Thorough understanding of core advertising and marketing functions: creative developments, brand management, media buying, post-promotional analysis, financial ramifications.
- Broker, Manufacturer, Advertising Agency, and Promotional Agency understanding of roles and functions.
- Be able to prioritize multiple demands (retailer, manufacturer, Acosta) simultaneously and influence Associates for results.
- Proven analytical ability with strong attention to detail.
- Assertive, creative, team player and proven sense of urgency.
- Proficiency with computers including in-depth knowledge of Microsoft suite of products, especially PowerPoint, Excel, Word, and a working knowledge of Acrobat Adobe, scanning, Photo Shop, etc.
- Physical
- Seeing
- Ability to Travel
- Listening
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