Programmatic Manager at Reckitt shaping digital media strategy for leading consumer brands. Responsible for developing and implementing campaigns ensuring business objectives are achieved.
About the role
- As an SEM Specialist, optimize search engine marketing efforts for clients at a digital marketing agency. Focus on data-driven results and campaign performance improvements.
Responsibilities
- Plan, execute, and optimize within the full Google Suite with a focus on paid search, shopping, and performance max campaigns.
- Conduct thorough keyword research to identify high-value, relevant keywords, and build effective campaigns.
- Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
- Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).
- Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.
- Continuously test ad variations, landing pages, and other elements to improve campaign performance.
- Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.
- Manage budgets effectively, ensuring efficient allocation of funds across campaigns.
Requirements
- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns.
- Google Ads and Bing Ads certification preferred.
- Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools.
- Marketing Agency experience required.
- Analytical mindset with strong data analysis skills.
- Excellent communication and teamwork skills.
- A passion for staying updated on the latest digital marketing trends and best practices.
- Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus.
- Familiarity with web analytics tools like Google Analytics.
Benefits
- Up to 90% company sponsorship for health, dental, and vision
- 401K with employer match program
- Generous PTO for all employees
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