Content Management Internship at Allianz, supporting marketing initiatives through content creation and campaign planning in Kuala Lumpur, Malaysia.
About the role
- Content Operations Marketer at Abacum creating and amplifying AI-powered content. Focusing on traffic growth and conversion through strategic content distribution and management.
Responsibilities
- Own content distribution and amplification aligned to Product Marketing priorities
- Drive organic and direct traffic growth through differentiated, high-quality content
- Own SEO and AEO execution, from topic selection to on-page optimization
- Write, edit, and ship content across web, blog, email, social, and YouTube
- Turn thought leadership, interviews, launches, and research into scalable derivative content programs
- Own social and video distribution, including channel execution and cadence
- Build and run AI-enabled content workflows using tools like HubSpot, AirOps, Descript, Riverside, Clay, and similar platforms, using AI to accelerate research, drafting, repurposing, transcription, clipping, optimization, and iteration
- Manage internal contributors, freelancers, and sponsored creators (non-partner)
- Partner closely with Growth on conversion signals, handoff, and performance insights
- Measure performance across traffic, engagement, and conversion contribution
Requirements
- 3–5 years of experience in content marketing or content operations
- Strong writer and editor with a clear POV and high quality bar
- Hands-on experience owning SEO and AEO execution and reporting
- Proven experience using AI tools to scale content production and distribution
- Direct experience running social, YouTube, and content distribution tools
- Ability to maximize the reach and lifespan of every content asset
- Highly organized, detail-oriented, and comfortable operating in ambiguity
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Access to Meditopia
- Hybrid working model and flexible working hours
- Personal development including language courses
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