About the role

  • Director of Customer Experience leading AAA Life's member communication journey and omni-channel engagement strategy. Spearheading initiatives to improve experience, retention, and seamless settlement at AAA Life.

Responsibilities

  • Operating within the core values and operating principles of the organization, as the Director of Customer Experience, you will be in a transformative leadership role responsible for defining and delivering AAA Life’s member communication journey—from application to policy issuance, through policy servicing, and ultimately to beneficiary settlement.
  • You will spearhead the design, governance, and execution of a robust, omni-channel engagement strategy focused on improving the member experience, increasing retention, and accelerating time-to-settlement for beneficiaries.
  • You will serve as the enterprise owner of AAA Life’s forthcoming member engagement platform while providing leadership over brand governance, creative development, and message alignment across the organization.
  • In partnership with cross-functional teams, you will ensure the right message reaches the right member at the right time—balancing compliance, impact, and brand consistency—while driving continuous optimization using data and A/B testing.

Requirements

  • Bachelor’s degree in Business, Communications, Marketing, or a related field, or equivalent professional experience.
  • Demonstrated experience in customer lifecycle communications, customer experience, marketing automation, CRM, or member engagement roles, ideally within insurance, financial services, or other regulated environments.
  • Experience implementing or managing omni-channel customer engagement platforms with measurable impact on customer behavior, retention, or engagement outcomes.
  • Knowledge of segmentation strategies, experimentation (e.g., A/B testing), journey orchestration, creative development, and communication compliance requirements.
  • Experience leading teams, collaborating across functions, and influencing stakeholders to support shared objectives.
  • Ability to analyze complex information and communicate insights clearly through presentations, storytelling, and data visualization.

Benefits

  • Hybrid work solution (Tuesday-Thursday)
  • Professional development opportunities

Job title

Director, Customer Experience

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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