Director of Customer Engagement leading AAA Life’s member communication journey from application to policy issuance. Spearheading omni-channel engagement strategy to improve member experience and retention.
Responsibilities
Operating within the core values and operating principles of the organization, as the Director of Customer Engagement, you will be in a transformative leadership role responsible for defining and delivering AAA Life’s member communication journey—from application to policy issuance, through policy servicing, and ultimately to beneficiary settlement.
You will spearhead the design, governance, and execution of a robust, omni-channel engagement strategy focused on improving the member experience, increasing retention, and accelerating time-to-settlement for beneficiaries.
You will serve as the enterprise owner of AAA Life’s forthcoming member engagement platform while providing leadership over brand governance, creative development, and message alignment across the organization.
In partnership with cross-functional teams, you will ensure the right message reaches the right member at the right time—balancing compliance, impact, and brand consistency—while driving continuous optimization using data and A/B testing.
Requirements
Bachelor’s degree in Business, Communications, Marketing, or a related field, or equivalent professional experience.
Demonstrated experience in customer lifecycle communications, customer experience, marketing automation, CRM, or member engagement roles, ideally within insurance, financial services, or other regulated environments.
Experience implementing or managing omni-channel customer engagement platforms with measurable impact on customer behavior, retention, or engagement outcomes.
Knowledge of segmentation strategies, experimentation (e.g., A/B testing), journey orchestration, creative development, and communication compliance requirements.
Experience leading teams, collaborating across functions, and influencing stakeholders to support shared objectives.
Ability to analyze complex information and communicate insights clearly through presentations, storytelling, and data visualization.
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