Mass Communications Specialist at A21 developing email marketing strategies to engage supporters. Collaborating with global teams and crafting compelling messaging for various platforms.
Responsibilities
Develop, implement, and manage A21’s email marketing strategy to engage, inform, and activate supporters.
Build and schedule newsletters, fundraising appeals, event promotions, and supporter journeys.
Write compelling, mission-driven email copy that aligns with A21’s brand voice and inspires action.
Utilize marketing automation tools to nurture supporter journeys and strengthen long-term engagement.
Leverage segmentation and personalization to create targeted content.
Analyze performance metrics and conduct A/B testing to optimize future campaigns.
Monitor deliverability, list health, and ensure compliance with email marketing regulations.
Stay informed on industry trends, tools, and best practices to refine A21’s email strategy.
Craft impactful messaging for email, web, social media, and print materials.
Translate complex information into clear and accessible language for global audiences.
Collaborate with internal teams to create assets that support campaigns, initiatives, and events.
Contribute to monthly campaigns, newsletters, blogs, and educational content in partnership with global teams.
Assist with team scheduling, meeting preparation, reporting, and documentation.
Help manage project management tools and maintain organized systems for tracking campaigns and content.
Support research efforts and gather information to inform marketing strategies.
Requirements
An undergraduate degree in Business, Communications, Marketing or related field.
2+ years of experience in email marketing.
Strong copywriting and storytelling skills with the ability to craft clear, engaging, mission-aligned messaging.
Experience using email marketing platforms such as Mailchimp, HubSpot, or Campaign Monitor.
Familiarity with HTML for email formatting and design.
Proficiency in graphic design tools such as Canva or Adobe Creative Suite is a plus.
Ability to analyze data and translate insights into actionable improvements.
Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
Strong interpersonal and professional communication skills.
Ability to work collaboratively across organizational and geographical boundaries.
Strategic, analytical, and systems-oriented thinking.
Passion for A21’s mission and understanding of nonprofit marketing principles.
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