Demand Generation Specialist focused on driving marketing initiatives in Industrial Adhesives and Tapes. Collaborating with marketing and sales teams, targeting design engineers and other key stakeholders.
Responsibilities
Drive targeted prospecting, demand generation, and marketing automation initiatives
Work internationally with marketing and sales teams to activate global marketing plans
Lead End User Pull campaigns towards Design, Material & Process Engineers
Execute targeted prospecting supporting key growth segments and NPI commercialization
Requirements
Bachelor’s or Master’s degree in Economics or Marketing
Significant B2B growth, demand generation, or marketing automation experience
Strong understanding of technical or industrial markets with complex design-in cycles
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