Marketing Manager managing marketing campaigns for Paramount Pictures' film library across digital platforms. Collaborating with sales and marketing teams to drive audience engagement and revenue.
About the role
- Senior Portfolio Marketing Manager driving growth for 3E's Chemical Workplace Safety portfolio. Crafting marketing strategies and executing campaigns to elevate brand presence and support sales performance.
Responsibilities
- You’ll be the driving force behind portfolio-level marketing plans that elevate 3E’s presence, fuel demand, and support sales performance across key industry sectors and global markets.
- Own and execute growth plans that span customer acquisition, cross-sell, and retention across priority and emerging markets.
- Craft compelling messaging tailored to industries, buyer needs, and personas, turning complex technical capabilities into clear, customer-focused value stories.
- Activate integrated campaigns in partnership with content, demand gen, events, and brand teams, using SEO/SEM, paid media, social, and more.
- Manage our web presence for your portfolio: ensure product pages are optimized, current, and converted.
- Support sales success with value-driven collateral, tools, and training resources that empower commercial teams to win, grow, and retain business.
- Stay ahead of the curve by continuously gathering insights on the market, customers, competitors, and trends that shape your portfolio’s opportunity space.
- Collaborate cross-functionally with product, sales, and GTM teams to align goals, strategies, and execution.
Requirements
- 4+ years in B2B product or portfolio marketing, ideally in a software/SaaS environment
- Proven experience developing and executing multi-channel marketing strategies
- Comfort toggling between high-level strategy and hands-on execution
- Strong storytelling and messaging skills, with a knack for simplifying complexity
- Data-savvy and analytical, with the ability to use insights to inform decisions
- Highly collaborative with strong stakeholder management and communication skills
- Bonus Points If You Have:
- Exposure to EHS, Product Stewardship or Supply Chain topics or terminology
- Experience working in a growth-stage or midsize software company
- Familiarity with tools like Salesforce, Asana, Google Ads, LinkedIn Ads, Canva, or Figma
Benefits
- Health, dental, and vision insurance
- Life insurance and disability coverage
- Open PTO and parental leave
- 401(k) plan with company matching
- Employee assistance program
- Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)
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