Accounting Manager at 1st Formations overseeing high - quality accounting and tax services. Leading complex accounts work and managing offshore teams while supporting junior colleagues.
About the role
- Growth Manager leading customer conversion strategies for Accounting-as-a-Service product at 1st Formations. Collaborating with marketing and sales to drive revenue growth and optimize customer success.
Responsibilities
- Own and optimise the conversion of users from free to paid services, with a strong focus on driving uptake and revenue growth.
- Set and track KPIs aligned with business goals while developing scalable account management strategies to support SME customers, drive retention, and continuously optimise commercial performance.
- Collaborate with marketing to develop and automate timely communications, especially around uptake, onboarding and pre-renewal.
- Work alongside the outbound sales team to maximise service usage, through targeted outreach and personalised follow-up.
- Lead, manage, and develop high-performing teams across onboarding, customer success, and outbound sales to deliver human-first, high-touch experiences throughout the customer lifecycle.
Requirements
- 5+ years in Commercial or Account Management leadership roles, within high-volume and customer-centric environments
- Proven success growing service-based or SaaS businesses, ideally with QuickBooks, Xero, or similar platforms
- Strong track record of converting free users to paid customers at scale
- Deep understanding of customer lifecycle management from onboarding through to renewal
- Experience working with SMEs and small business customers
- Expertise in customer success, marketing automation, and outbound sales strategies
- Comfortable and effective in fast-paced, entrepreneurial, and high-growth settings
- Demonstrated leadership in managing and scaling cross-functional teams
- Skilled relationship builder with internal teams and external stakeholders
- Results-oriented with a focus on performance metrics, conversion rates, and revenue growth
Benefits
- Hybrid working model
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
Job title
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Experience level
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Degree requirement
No Education Requirement
Location requirements
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