Hybrid Associate Influencer Campaign Manager

at 1Milk2Sugars Inc.

• Job title: Associate Influencer Campaign Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: CA$55,000 - CA$70,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Experienced Associate Influencer Campaign Manager managing influencer marketing campaigns across beauty, lifestyle, and more. Overseeing strategy, execution, and performance analysis to ensure client success.

Responsibilities

• Influencer Campaign Strategy & Execution: Take part in the strategy, planning, and execution of paid influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
• Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
• Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
• Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
• Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
• Track and manage campaign budgets, ensuring efficiency and ROI.
• Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
• Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.
• Client & Talent Relationships: Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
• Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
• Actively monitor social trends and emerging creators to build a robust influencer database.
• Creative & Strategic Development: Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
• Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.

Requirements

• 3+ years of experience in influencer marketing, ideally within an agency or brand environment.
• Proven success in managing end-to-end influencer campaigns with measurable results.
• Deep understanding of social media platforms, influencer trends, and creator culture.
• Experience working with creators in lifestyle categories (beauty, wellness, fashion, F&B, etc.).
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities with the ability to manage multiple campaigns simultaneously.
• Confident in leading client presentations and pitches.
• Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Meltwater, Sprout Social, etc.) is an asset.
• Nice to Have: Experience developing influencer content for paid media/whitelisted ads.
• Experience managing creator licensing, usage rights, and contract compliance.
• Knowledge of UGC (User Generated Content) programs.
• Bilingual (French) an asset, but not required.

Benefits

• Health & Wellness: Full-time permanent employees get medical, vision, and dental benefits after three months.
• Flexible Workweek: Enjoy flex hours with hybrid options.
• Profit Sharing: Eligible for Merit + Bonuses after 1 year.
• Holiday Chill: We close down for a paid break during Christmas (subject to change).
• Wellness Perks: Premium Calm app subscription and access to Perkopolis.
• Work from Anywhere: After a year with us, work from wherever you want for up to 3 weeks!