Student assistant role supporting internal and external communication at Fraunhofer FHR. Engaging in various tasks including editing and content creation for media and events.
About the role
- Vice President of Marketing & Communications at Protect Our Winters driving brand and advocacy efforts. Leading a team to engage outdoor enthusiasts and promote climate action initiatives.
Responsibilities
- Lead the full digital, creative, brand, and event strategy for POW
- Engage the Outdoor State in educational climate content and convert outdoor enthusiasts into advocacy campaign participants
- Oversee digital content across web, social, and email; creative and storytelling work across photo, film, and other formats
- Manage a talented and growing team and network of trusted partners
- Guide merchandise and events
- Partner with the Campaigns & Community Department to co-create and support campaigns on climate education, clean energy, public lands, and civic engagement
- Collaborate with athletes, creatives, scientists, and brands to make POW the go-to source on climate for the Outdoor State
- Ensure consistency and creative excellence across all channels and brand elements
- Oversee and enhance a content engine that delivers inspiring and shareable stories at scale
- Drive growth and excellence across web, social, email, and other core channels
- Collaborate with POW’s Alliances to amplify authentic stories and secure media placements
- Oversee flagship and partner/industry events that build pride and participation in the Outdoor State
Requirements
- 10+ years of progressive marketing, communications, and brand experience
- At least 5 years in senior leadership
- Proven ability to build and scale content and digital channels (email, social, web) to grow audiences and inspire action
- Experience leading a challenger or purpose-driven brand with breakthrough creative and cultural relevance
- Track record of advocacy, cause marketing, or movement-building campaigns that drove measurable results
- Demonstrated success in managing cross-functional initiatives and collaborating across departments
- Strong understanding of the outdoor industry and/or climate and policy landscape
- Financial acumen, including budgeting, forecasting, and resource allocation
- Exceptional communication, relationship-building, and strategic planning skills
- Creative, strategic thinker with demonstrated strengths in innovation and execution
- Deep passion for the outdoors and commitment to climate solutions.
Benefits
- 100% employer-paid (employee-only) healthcare
- Vision benefits
- Dental benefits
- Retirement match
- Sick and holiday time
- Above-industry-average paid time off
- Family-friendly, flexible work environment
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FR
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