Vice President of Marketing & Communications at Protect Our Winters driving brand and advocacy efforts. Leading a team to engage outdoor enthusiasts and promote climate action initiatives.
Responsibilities
Lead the full digital, creative, brand, and event strategy for POW
Engage the Outdoor State in educational climate content and convert outdoor enthusiasts into advocacy campaign participants
Oversee digital content across web, social, and email; creative and storytelling work across photo, film, and other formats
Manage a talented and growing team and network of trusted partners
Guide merchandise and events
Partner with the Campaigns & Community Department to co-create and support campaigns on climate education, clean energy, public lands, and civic engagement
Collaborate with athletes, creatives, scientists, and brands to make POW the go-to source on climate for the Outdoor State
Ensure consistency and creative excellence across all channels and brand elements
Oversee and enhance a content engine that delivers inspiring and shareable stories at scale
Drive growth and excellence across web, social, email, and other core channels
Collaborate with POW’s Alliances to amplify authentic stories and secure media placements
Oversee flagship and partner/industry events that build pride and participation in the Outdoor State
Requirements
10+ years of progressive marketing, communications, and brand experience
At least 5 years in senior leadership
Proven ability to build and scale content and digital channels (email, social, web) to grow audiences and inspire action
Experience leading a challenger or purpose-driven brand with breakthrough creative and cultural relevance
Track record of advocacy, cause marketing, or movement-building campaigns that drove measurable results
Demonstrated success in managing cross-functional initiatives and collaborating across departments
Strong understanding of the outdoor industry and/or climate and policy landscape
Financial acumen, including budgeting, forecasting, and resource allocation
Exceptional communication, relationship-building, and strategic planning skills
Creative, strategic thinker with demonstrated strengths in innovation and execution
Deep passion for the outdoors and commitment to climate solutions.
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