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Hybrid Trade Development Manager – Signature Fine Wines, Craft Spirits
Posted 3 months ago
About the role
- Trade Development Manager serving as primary liaison between local market and suppliers for beverage distribution. Developing marketing programs and executing brand plans to meet strategic business goals.
Responsibilities
- Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards
- Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
- Plan, execute and evaluate sales, promotions, and marketing of brands
- Deliver marketing brand plans to management teams
- Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
- Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
- Set program objectives and measure ROI with a KPI scorecard
- Ensure brand pricing and gross profit is aligned to strategy by channel
- Oversee funds related to local marketing and brand planning
- Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
- Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
- Support POS / VAP planning and buys
- Coach, direct, and counsel team on overall performance; define expectations and monitor progress
- Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
- Perform other job-related duties as assigned
Requirements
- Bachelor’s degree in a related field; or an equivalent combination of education and experience
- Five years of relevant experience
- Able to obtain and meet industry licensing requirements as needed
- Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
- Overnight travel as required
- Good knowledge of Commercial Finance and Pricing practices
- Knowledge of applicable state regulations and adult beverage market dynamics
- Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
- Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
- Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
- Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
- Strong analytical, verbal, and written communication skills
Benefits
- comprehensive medical and prescription drug coverage
- dental and vision plans
- tax-saving Flexible Spending Accounts
- disability coverage
- life insurance plans
- 401(k) plan
- tuition assistance
- wellness program
- parental leave
- vacation accrual
- paid sick leave
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