optimizing huntington.com and online content to improve search engine rankings and drive organic traffic
Conduct in-depth SEO audits of our websites to identify issues and opportunities, including crawlability, indexability, site speed, and structured data
Conduct keyword research to identify new opportunities for content and technical optimization
Analyze website data, organic search data, competitive websites and digital content to identify optimization opportunities
Monitor and report on key SEO metrics including organic traffic, keyword rankings, and technical health of our websites
Collaborate with our development team to implement technical SEO recommendations, such as improving site architecture, resolving crawl errors, and optimizing JavaScript rendering
Manage backlink profiles and develop strategies for link building and outreach
Stay up to date with the latest search engine algorithm updates and industry trends, and adjust our strategies accordingly
Track and keep up to date on AI driven search trends and implement best practices to support adoption of Huntington content within generative AI tools
Requirements
Bachelor's Degree
3+ years of experience in an SEO role that blends both technical and content focused SEO
Strong understanding of the impact of content on SEO performance
Strong understanding of search engine ranking factors and algorithms
Proficiency with SEO tools such as Google Search Console, Brightedge, Conductor, Ahrefs, SEMrush, Screaming Frog, and Moz
Experience with website analytics and reporting (Google Analytics or Adobe Analytics)
Solid knowledge of HTML, CSS, JavaScript, and their impact on SEO
Familiarity with content management systems (e.g., Adobe AEM, Sitecore) and server-side configurations
Excellent analytical and problem-solving skills
Strong communication skills and the ability to work collaboratively with cross-functional teams
Knowledge of server-side SEO and rendering methods
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