SEO Content Writer developing and optimizing SEO content strategies for Hercules. Managing keyword research and ensuring high - quality content that drives engagement and conversions.
About the role
- SEO Strategist optimizing huntington.com and online content for better search rankings. Engaging with technical SEO and cross-functional teams to drive organic growth.
Responsibilities
- optimizing huntington.com and online content to improve search engine rankings and drive organic traffic
- Conduct in-depth SEO audits of our websites to identify issues and opportunities, including crawlability, indexability, site speed, and structured data
- Conduct keyword research to identify new opportunities for content and technical optimization
- Analyze website data, organic search data, competitive websites and digital content to identify optimization opportunities
- Monitor and report on key SEO metrics including organic traffic, keyword rankings, and technical health of our websites
- Collaborate with our development team to implement technical SEO recommendations, such as improving site architecture, resolving crawl errors, and optimizing JavaScript rendering
- Manage backlink profiles and develop strategies for link building and outreach
- Stay up to date with the latest search engine algorithm updates and industry trends, and adjust our strategies accordingly
- Track and keep up to date on AI driven search trends and implement best practices to support adoption of Huntington content within generative AI tools
Requirements
- Bachelor's Degree
- 3+ years of experience in an SEO role that blends both technical and content focused SEO
- Strong understanding of the impact of content on SEO performance
- Strong understanding of search engine ranking factors and algorithms
- Proficiency with SEO tools such as Google Search Console, Brightedge, Conductor, Ahrefs, SEMrush, Screaming Frog, and Moz
- Experience with website analytics and reporting (Google Analytics or Adobe Analytics)
- Solid knowledge of HTML, CSS, JavaScript, and their impact on SEO
- Familiarity with content management systems (e.g., Adobe AEM, Sitecore) and server-side configurations
- Excellent analytical and problem-solving skills
- Strong communication skills and the ability to work collaboratively with cross-functional teams
- Knowledge of server-side SEO and rendering methods
- Familiarity with large-scale website architecture
Benefits
- health insurance coverage
- wellness program
- life and disability insurance
- retirement savings plan
- paid leave programs
- paid holidays
- paid time off (PTO)
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