Strategic Design and Experience Lead at Vistra shaping customer experiences for Military Community and Family Policy. Bridging outreach, IT, and creative strategies for impactful user journeys.
Responsibilities
Serve as the Government’s primary design thought partner and customer experience strategist, bridging O&E and IT, Cybersecurity, and Data activities to drive integration and alignment across all customer-facing initiatives.
Champion human-centered design principles, ensuring that all products, communications, and digital experiences are accessible, intuitive, and tailored to the needs of military community end-users.
Guide the creative and brand strategy, overseeing the translation of MC&FP’s mission, vision, and values into cohesive experiences and messaging that resonate across digital, print, and in-person platforms.
Employ data-driven methods to interpret customer feedback and user analytics, collaborating with IT and O&E teams to deliver actionable insights that meaningfully inform experience and service delivery improvements.
Lead cross-functional collaboration between O&E and IT/Technical teams to ensure creative solutions are technologically feasible, secure, compliant with relevant standards (e.g., Section 508, cybersecurity policies), and can be effectively implemented at scale.
Oversee the design and delivery of digital and physical touchpoints, including websites, social platforms, applications, and stakeholder engagement materials, ensuring unified user journeys and seamless omnichannel experiences.
Identify, recommend, and pilot innovative technologies, methods, and processes that advance the quality, impact, and efficiency of customer experiences, leveraging insights from both O&E outreach efforts and IT/data analytics.
Facilitate workshops, design sprints, and strategic planning sessions involving both O&E and IT stakeholders to align goals, capture requirements, and co-create solutions for continuous customer experience improvement.
Develop, maintain, and communicate standards, guidelines, and best practices for experience design, aligning them with technical, cybersecurity, and data governance frameworks to ensure sustainable, compliant, and future-focused solutions.
Monitor and report on cross-domain experience, performance, and risk metrics; proactively provide the Government with recommendations for enhancements, optimizations, and innovative approaches that support MC&FP’s strategic goals.
Perform other duties as assigned.
Requirements
A minimum of five years’ experience shaping and delivering strategic design, customer experience, and/or brand innovation initiatives for Government or largescale enterprise systems.
A minimum of five years’ experience with human-centered design, analysis of user feedback and behavioral data, and/or creative/brand strategy.
A minimum of three years’ experience providing design vision and innovation strategies to senior leadership, PMs, and product owners that align with organizational goals and objectives.
A minimum of three years’ experience applying modern design practices, accessibility standards (e.g., Section 508/WCAG), and digital user experience principles, including managing UI/UX testing, evaluation, and optimization and developing UX strategies that incorporate journey mapping, usability testing, and iterative design in agile website and application development environments, to include native mobile applications, in support of enterprise initiatives and organizational goals and objectives.
Bachelor’s degree in a relevant field such as Communications, Marketing, Human-Centered Design, or Business.
Prefer experience working with or interpreting user-centered data, digital performance measures, or customer feedback and user insights to inform strategic goals.
Prefer certifications in usability or UX design, project and program leadership (e.g., PMI Project Management Professional or PgMP), human-centered design, or analytics/marketing.
T3 or T5 level clearance is required.
Benefits
medical, dental, and vision benefits
life and disability insurance
employer matching 401(k) retirement plan
Paid Time Off
Parental and Bereavement Leave
Professional Development
Job title
Strategic Design and Experience Lead – Military Community and Family Policy
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