Social Media Specialist managing community campaigns to engage players for Schell Games. Developing promotions and managing social media channels to boost brand awareness in a hybrid environment.
Responsibilities
Conceive, develop, and implement campaigns that align with overall strategic marketing efforts that build and nurture online communities
Plan and implement promotions, events, competitions, and other programs to grow the communities and boost brand engagement and awareness
Manage multiple corporate and game-related social media channels, including Discord, Reddit, X, Facebook, TikTok, Instagram, etc., each with its own unique voice and brand guidelines
Ideate on image and video assets to support social campaigns
Possess a working knowledge of image and video tools to help create assets to support social campaigns
Serve as the voice of our online gaming communities, bringing community concerns, needs, and desires to the wider Schell Games Product and Marketing team for insight
Moderate online/offline conversations with the community
Coordinate with Marketing, Product, and Development Teams to ensure brand consistency
Communicate important messages to the community through social media and long-form mediums (blog posts, forums, newsletters)
Manage and lead small teams of volunteer community moderators across various time zones on Discord (multiple servers)
Use platform-specific measurement tools to create reports measuring the success of campaigns, while continually finding ways to improve on those metrics through testing and new initiatives
Requirements
At least three (3) years of experience working with an online community or managing social media platforms or communities for brands
Strong interpersonal skills with the ability to interact inclusively as part of a team and to contribute to increasing productivity goals and efficiencies
Attention to detail and ability to time manage independently across multiple campaigns
Strong communication, copywriting, and organizational skills
Some experience using Adobe Creative Suite and Canva to create images and video
Excellent understanding of popular social networks and their current best practices, including Discord, Reddit, Facebook, X, Twitch, TikTok, and Instagram
Experience using digital marketing scheduling tools like Hootsuite
Strong work ethic, driven, and proactive with a can-do attitude
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