Social Media Lead enhancing digital presence across channels for Gieni ABX and Gieni Explorer. Manage content strategy, campaigns, and community engagement in a hybrid role.
FC
Hybrid Social Media Content Specialist
Posted 5 months ago
About the role
- Fender social media specialist producing and editing short-form videos for YouTube, Instagram, TikTok and managing community engagement across Fender channels.
Responsibilities
- Partner with social and cross-functional teams to develop clear, strategic content briefs for brand campaigns, product launches, community UGC, artist content and creator initiatives
- Edit short-form social video content optimized for Instagram Reels, TikTok, YouTube Shorts, and emerging platforms
- Consistent community management across brand channels, engaging daily with audiences across platforms to foster conversation and brand loyalty
- Ideate and capture behind-the-scenes content at in-person campaign shoots, activations, and events
- Support creator and influencer partnerships by contributing to discovery, briefing and amplification across Fender’s channels
- Proactively engage with artists, partners, and collaborators across their channels to amplify partnerships
- Provide regular insights on social trends and propose creative opportunities for the brand to participate authentically
- Help draft post copy for weekly content calendars across Fender channels and Fender Custom Shop Instagram as needed
- Stay up to date on priority channel features and emerging platforms
- Additional duties as assigned
Requirements
- Minimum 2 years of experience in social media, content production, or community management
- Bachelor of Arts in Communication, Music, or related field
- Proficient guitar knowledge with a strong understanding of the FMIC brands
- Experience with social media management tools like Khoros, Creator Studio, and YouTube Analytics
- Proficiency in video editing and graphic design tools such as Adobe Creative suite and Capcut
- Experience with crisis management, customer service, and social media moderation
- Exceptional writing skills
- Extremely detail-oriented
- This is a remote role, requiring some local travel & ability to be onsite as needed.
Benefits
- medical
- dental
- 401(k)
- paid time off
- an equipment purchase program to help you get the band back together
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