Actuarial Analyst providing analytics to improve claims processes and customer experience at TD Insurance. Collaborating with multidisciplinary teams to mitigate costs and enhance services.
About the role
- Develop and execute a full-funnel SEO and GEO roadmap targeting decision-makers, teams, and developers.
- Identify and capture intent-driven keywords across verticals (e.g. legal, healthcare, sales, AI builders).
- Optimize for emerging discovery channels such as ChatGPT, Perplexity, Google Gemini, and AI-powered search.
- Own on-page optimization for landing pages, product features, use case pages, and developer docs.
- Implement structured data, schema, site performance improvements, and scalable internal linking strategies.
- Ensure crawlability, indexability, and high technical hygiene across all web properties.
- Work with the Content, Product Marketing, and Brand teams to create SEO-rich, AI-enhanced content.
- Use AI tools (e.g. ChatGPT, Claude, Surfer SEO) to scale ideation, briefs, outlines, and variant testing.
- Implement programmatic SEO and AI-assisted workflows to generate long-tail, high-intent content at scale.
- Support geo-expansion through multi-language, multi-region SEO and localization best practices.
- Build scalable templates and guidelines for SEO localization in core markets (e.g. US, EU, JP).
- Define and track SEO KPIs (organic traffic, keyword rankings, conversions, domain authority).
- Use tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and optimize performance.
- Regularly report on SEO performance and drive iteration based on what converts—not just what ranks.
Requirements
- 3+ years of SEO experience, with proven success in B2B PLG SaaS or developer-facing platforms.
- Deep understanding of technical SEO, content SEO, and AI-powered content creation workflows.
- Experience with GEO (Generative Engine Optimization) strategies and tools.
- Proficient in tools like Ahrefs, SEMrush, GA4, Surfer SEO, Notion AI, and ChatGPT.
- Strong cross-functional collaboration skills (Product Marketing, DevRel, Growth, Content).
- Bonus: experience with JAMstack, Webflow, Markdown-based docs, and API documentation optimization.
Benefits
- None specified
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