Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- SEO and Paid Search Specialist focusing on performance marketing and content strategies in-house at Sycurio. Join a growing team specializing in secure digital interactions.
Responsibilities
- Develop and lead the execution of a comprehensive SEO strategy to drive qualified organic traffic and improve search rankings
- Perform in-depth keyword research, gap analysis, competitive analysis, and SEO audits
- Collaborate cross-functionally to manage and implement technical SEO improvements
- Stay current with SEO trends and algorithm updates as well as new and emerging strategies for AI search rankings and visibility
- Develop and manage paid search campaigns (Google Ads, Bing Ads, YouTube, etc.) from strategy to execution
- Perform keyword research, campaign structuring, bid management, and A/B testing
- Write and optimize compelling ad copy and creative for various campaign types (search, display, video, retargeting)
- Continuously optimize for conversions and ROI
- Research, write, and publish SEO-optimized content for blogs, landing pages, and other digital assets
- Create compelling, high-performing content aligned with keyword strategies and buyer intent
- Maintain content calendars and ensure timely execution of publishing schedules
- Audit and update existing content to improve rankings and relevance
- Monitor and report on KPIs across SEO, paid search, and content
- Use data to refine strategies, improve conversion rates, and identify growth opportunities
- Report campaign effectiveness, trends, and forecasts to leadership
- Provide performance reports and insights to stakeholders regularly
- Monitor and report on SEO performance using tools like Google Search Console, Surfer SEO, SEMrush, Ahrefs, and more
Requirements
- 5+ years of hands-on experience in SEO, paid search, and content marketing, preferably in an in-house role
- Demonstrated ability to build and scale integrated search strategies that drive measurable business results (traffic, leads, revenue)
- Advanced understanding of technical SEO, content strategy, and paid search performance optimization
- Proven success in writing and managing high-performing content aligned with SEO goals and user intent
- Deep expertise with tools such as Google Ads, Google Analytics, Search Console, SEMrush, Surfer SEO, Ahrefs, and emerging AI tools
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
- Experience managing cross-functional projects and collaborating with design, dev, and subject matter experts
- Excellent communication and presentation skills—able to clearly articulate strategy and performance to stakeholders
- Self-directed, highly organized, and comfortable owning projects from strategy through execution
- Familiarity with conversion rate optimization (CRO) and testing frameworks (A/B testing)
- Familiarity with CRO and landing page optimization tools (e.g., Unbounce, Optimizely)
- Background in Enterprise B2B SaaS, CCaaS, Secure Payments
Benefits
- 25 Days Holiday
- Competitive Salary
- Up to 10% Bonus
- 4 x Salary Life Insurance
- General Health Insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Lead Paid Social strategy for KPI - driven performance marketing at Quantum. Responsible for optimizing campaigns and driving revenue growth for aggregator brands.
Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
Sales Manager driving new customer acquisition in the DACH market for performance marketing agency. Managing the entire sales cycle from prospecting to closing deals with measurable impact.
Global Campaign Manager leading retention efforts in email and mobile CRM for TomTom's innovative solutions. Driving customer engagement strategies for a diverse global audience.
Senior PPC managing client accounts in a hybrid work environment for a digital marketing company leading innovation in Spain. Seeking candidates with extensive experience in SEM and analytical skills.
Performance Marketing Manager at Riffbird Gmbh shaping effective marketing strategies. Managing social ads campaigns across various platforms to enhance visibility and conversion rates.
Paid Media Analyst role at Chili Digital managing omnichannel performance campaigns. Focusing on ROI growth through strategic planning and execution.
Paid Media Analyst optimizing omnichannel performance campaigns spanning various digital channels. Owning the campaign lifecycle from strategy to actionable insights in a hybrid work model.
Paid Media Analyst managing omnichannel performance campaigns to drive growth at Chili Digital. Overseeing client onboarding, media planning, execution, and performance reporting in a hybrid work model.