SEO and Paid Search Specialist focusing on performance marketing and content strategies in-house at Sycurio. Join a growing team specializing in secure digital interactions.
Responsibilities
Develop and lead the execution of a comprehensive SEO strategy to drive qualified organic traffic and improve search rankings
Perform in-depth keyword research, gap analysis, competitive analysis, and SEO audits
Collaborate cross-functionally to manage and implement technical SEO improvements
Stay current with SEO trends and algorithm updates as well as new and emerging strategies for AI search rankings and visibility
Develop and manage paid search campaigns (Google Ads, Bing Ads, YouTube, etc.) from strategy to execution
Perform keyword research, campaign structuring, bid management, and A/B testing
Write and optimize compelling ad copy and creative for various campaign types (search, display, video, retargeting)
Continuously optimize for conversions and ROI
Research, write, and publish SEO-optimized content for blogs, landing pages, and other digital assets
Create compelling, high-performing content aligned with keyword strategies and buyer intent
Maintain content calendars and ensure timely execution of publishing schedules
Audit and update existing content to improve rankings and relevance
Monitor and report on KPIs across SEO, paid search, and content
Use data to refine strategies, improve conversion rates, and identify growth opportunities
Report campaign effectiveness, trends, and forecasts to leadership
Provide performance reports and insights to stakeholders regularly
Monitor and report on SEO performance using tools like Google Search Console, Surfer SEO, SEMrush, Ahrefs, and more
Requirements
5+ years of hands-on experience in SEO, paid search, and content marketing, preferably in an in-house role
Demonstrated ability to build and scale integrated search strategies that drive measurable business results (traffic, leads, revenue)
Advanced understanding of technical SEO, content strategy, and paid search performance optimization
Proven success in writing and managing high-performing content aligned with SEO goals and user intent
Deep expertise with tools such as Google Ads, Google Analytics, Search Console, SEMrush, Surfer SEO, Ahrefs, and emerging AI tools
Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
Experience managing cross-functional projects and collaborating with design, dev, and subject matter experts
Excellent communication and presentation skills—able to clearly articulate strategy and performance to stakeholders
Self-directed, highly organized, and comfortable owning projects from strategy through execution
Familiarity with conversion rate optimization (CRO) and testing frameworks (A/B testing)
Familiarity with CRO and landing page optimization tools (e.g., Unbounce, Optimizely)
Background in Enterprise B2B SaaS, CCaaS, Secure Payments
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