Senior Product Engineer on the Growth Team optimizing enrollment for a healthcare training startup. Collaborating with Marketing and Product teams to enhance onboarding experiences and drive meaningful outcomes.
Responsibilities
Build Full-Stack Student-facing experiences:
Build an LLM-powered support experience for onboarding Students
Launch referral systems, new landing pages, and re-engagement campaigns
Collaborate closely with Product, Design, and Marketing to move concepts from experiment to launch
Experiment and Optimize:
Optimize performance from client bundles and CDNs to Rails and PostgreSQL
Analyze user journeys, funnel metrics, and campaign performance to identify opportunities
Design and run A/B tests to continuously improve student experience and increase conversion at every stage of their onboarding journey
Partner with PMs and Analysts to generate hypotheses, prioritize experiments, interpret results, and drive improvement
Build Analytics Infrastructure:
Implement reliable event tracking and conversion attribution across our digital properties
Synchronize data between Stepful and ad providers to support efficient ad spend and accurate ROI calculations
Build on our core analytics infrastructure (Webflow, Segment, BigQuery, Preset) to ensure data is accurate and actionable for the entire team
Requirements
7+ years of experience in full-stack or growth-focused engineering roles.
Fluency in SQL and comfort with relational databases and warehouses
Familiarity with attribution, UTM setup, and tools like Google Analytics, Google Tag Manager (GTM), and Meta/Google ad pixels
A product and business mindset — you care about impact, not just implementation
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