Senior Social Media Analyst responsible for planning and managing client social media performance. Collaborating with various teams to optimize content and engagement for different channels.
Responsibilities
You will be responsible for planning, copywriting, briefs, and managing the social media calendar.
Monitor and track engagement results for all channel content.
Work daily within a squad focused on a single client.
Manage social media publications.
Manage assets for post creation (photo banks, videos, etc.).
Provide creative input for the creation of new assets by Art teams and partner production companies.
Lead creative brainstorms for the content agenda.
Build an editorial calendar focused on different audience profiles and channels.
Write copy for social media content.
Produce periodic reports and analyses on predefined KPIs.
Align with account management teams.
Act as a client-facing representative alongside Account Management to discuss content plans, results, and new content opportunities.
Manage influencer initiatives, from research and contracting to execution of deliverables.
Coordinate with Strategic Planning, SEO, Community, and Media teams.
Requirements
Bachelor’s degree in Social Communication, Advertising, or related fields.
Experience planning and producing content for all social channels (Facebook, Instagram, LinkedIn, Twitter, TikTok).
Experience extracting performance data from these networks using each channel’s analytics or any available market tools.
Knowledge of social media data terminology and metrics.
Proficiency in Portuguese and excellent writing skills.
Fast execution of tasks and strong organizational skills.
Team player.
Curious, up-to-date, focused, and proactive—able to manage, research, and create engaging content as well as leverage and optimize daily trend opportunities relevant to the client.
Nice to have: experience with tools such as Torabit, Mlabs, and Socialbakers.
Fluent in English.
Benefits
Meal allowance/food voucher: you choose how to use it!
Medical and dental insurance: it’s important to take care of your health.
Transportation allowance: choose how you commute.
Life insurance: your safety matters to us.
Support for courses, certifications, and events: we care about your development!
Day off and a gift on your birthday.
Home-office allowance: to help you equip your home office.
Alura e-learning: employees have access to a learning path with free courses!
Childcare assistance: support to care for your little one.
Referral program: help us find talent and earn a bonus.
Work in a dynamic, collaborative environment with ample learning, recognition, and flexible hours.
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