Hybrid Senior Measurement Analyst – Advertising Measurement

Posted 3 weeks ago

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About the role

  • Data Analysis: Ability to collect, process and interpret large volumes of data from multiple sources, such as Google Analytics, Google Ad Manager, Globo datasets, etc.
  • Analyze results of statistical models, translating them into relevant and actionable insights for clients.
  • Develop clear, impactful presentation materials with a focus on data storytelling.
  • Serve as the point of contact with internal and external clients to deliver study presentations.
  • Propose new analytical approaches and optimize delivery workflows, seeking efficiency and innovation.
  • Identify and explore new opportunities for analytic tools and methods available in the market.
  • Act as a technical reference for measurement studies and performance evaluation.
  • Create reports and interactive dashboards that integrate data from multiple sources.
  • Perform data cleaning and manipulation in BigQuery.
  • Programming and scripting: Basic knowledge of programming languages such as SQL or Python to implement customizations and automations in analyses.

Requirements

  • Knowledge of digital metrics (CTR, VTR, VA, CPM).
  • Experience with measurement and data tools (Google Analytics, Google Ad Manager, BigQuery).
  • Knowledge of TV metrics (TRP, GRP).
  • Knowledge of SQL and Python (intermediate level preferred).
  • Familiarity with BI and data visualization tools (Looker Studio, Power BI, Tableau, etc.).
  • Ability to interpret and communicate results of statistical models and attribution analyses.
  • Strong statistical reasoning: understands and interprets model results, validates hypotheses, and translates conclusions into clear insights.
  • Proficiency in Excel and Google Sheets.
  • Bachelor’s degree in Marketing, Advertising, Economics, or a related field.

Benefits

  • Our selection processes are conducted 100% remotely.
  • Training and professional development.
  • We create environments where everyone is included, welcomed, and valued.

Job title

Senior Measurement Analyst – Advertising Measurement

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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