Senior Manager, B2B Content Strategist at Morningstar leading content strategy for asset management. Shaping messaging and driving engagement across multiple formats and channels in a hybrid environment.
Responsibilities
Develop and lead a global B2B content strategy aligned to key customer segments and corporate priorities.
Define tone, messaging, and audience journeys, including content for brand campaigns targeting asset managers.
Create and adapt thought leadership, articles, blogs, videos, podcast scripts, and social posts tailored to wealth and asset management professionals.
Build and manage a consistent editorial pipeline.
Partner closely with marketing, sales, research, editorial, and business units to ensure content relevance and alignment.
Use performance metrics and marketing intelligence to guide editorial planning and improve content impact.
Ensure all content meets regulatory standards and adheres to brand and content governance guidelines.
Requirements
5+ years in B2B content strategy or content marketing, ideally in asset or wealth management.
Bachelor’s degree in marketing, journalism, English, or related field (MBA or CFA a plus).
Exceptional writing, editing, and storytelling skills.
Familiarity with content formats for digital, video, podcast, and social.
Strong analytical mindset with ability to translate insights into action.
Comfortable navigating a global, matrixed organization.
Benefits
75% 401k match up to 7%
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision)
Potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
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