Content Manager responsible for creating and managing marketing content at Generali Global Assistance. Collaborating with teams to enhance customer journeys and drive brand engagement.
About the role
- Senior Manager, B2B Content Strategist at Morningstar leading content strategy for asset management. Shaping messaging and driving engagement across multiple formats and channels in a hybrid environment.
Responsibilities
- Develop and lead a global B2B content strategy aligned to key customer segments and corporate priorities.
- Define tone, messaging, and audience journeys, including content for brand campaigns targeting asset managers.
- Create and adapt thought leadership, articles, blogs, videos, podcast scripts, and social posts tailored to wealth and asset management professionals.
- Build and manage a consistent editorial pipeline.
- Partner closely with marketing, sales, research, editorial, and business units to ensure content relevance and alignment.
- Use performance metrics and marketing intelligence to guide editorial planning and improve content impact.
- Ensure all content meets regulatory standards and adheres to brand and content governance guidelines.
Requirements
- 5+ years in B2B content strategy or content marketing, ideally in asset or wealth management.
- Bachelor’s degree in marketing, journalism, English, or related field (MBA or CFA a plus).
- Exceptional writing, editing, and storytelling skills.
- Familiarity with content formats for digital, video, podcast, and social.
- Strong analytical mindset with ability to translate insights into action.
- Comfortable navigating a global, matrixed organization.
Benefits
- 75% 401k match up to 7%
- Stock Ownership Potential
- Company provided life insurance - 1x salary + commission
- Comprehensive health benefits (medical/dental/vision)
- Potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
- Additional medical Wellness Incentives - up to $300-$600 annual
- Company-provided long- and short-term disability insurance
- Trust-Based Time Off
- 6-week Paid Sabbatical Program
- 6-Week Paid Family Caregiving Leave
- Competitive 8-24 Week Paid Parental Bonding Leave
- Adoption Assistance
- Leadership Coaching & Formal Mentorship Opportunities
- Annual Education Stipend
- Tuition Reimbursement
- Charitable Matching Gifts program
- Dollars for Doers volunteer program
- Paid volunteering days
- 15+ Employee Resource & Affinity Groups
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